Responsibilities

• Own TUSHY’s social commerce strategy across TikTok Shop and Meta—driving GMV through smart merchandising, pricing, promotions, and most importantly content and creator partnerships that convert.
• Build, scale, and manage TUSHY’s creator and affiliate network across TikTok Shop, Meta, YouTube, while also fostering environments for community and connection in adjacent platforms like Discord, Whatsapp, or Lark.
• Recruit, onboard, and retain high-performing creators and affiliates—equipping them with the necessary education, assets, and incentives.
• Liaise directly with our agencies to coordinate product seeding and performance efforts across paid channels.
• Develop tiered earning models, playbooks, and incubation programs that develop creators from first sale to top sellers.
• Own Tik Tok Shops storefront and catalog management and optimization, including listings, pricing, promotions, inventory syncs, and product performance analysis.
• Build TUSHY’s livestream commerce program—cadence, format, talent strategy, and the run of show that sells—and coach talent to convert on camera (hop on as host yourself if you’re comfortable).
• Cultivate a creator community that feels like TUSHY, and plan small events and creator moments (meetups, product previews, launch drops) that build loyalty and word of mouth.
• Partner cross-functionally with Growth, Brand, Creative, and CX to keep every promo and asset on-brand, platform-native, and aligned to overall business strategy.
• Own measurement across social shop sales with halo, livestream performance, affiliate conversion, and community health—and turn reporting into clear recommendations for leadership.

Requirements

• 5+ years in social commerce, e-commerce, influencer marketing, or creator partnerships, with a proven track record scaling GMV on TikTok Shops.
• Experience building and managing an affiliate or creator network from the ground up.
• Deep understanding of TikTok- and Meta-native content and what makes it convert.
• Analytical rigor and accuracy.
• Excellent communication and relationship skills—creators want to work with you, and cross-functional partners trust you.
• Comfortable operating in an environment with evolving priorities, rapid launches, and bold bets.
• Bachelor’s Degree or equivalent
• Bonus: on-camera or livestream hosting experience, or a background with humor-forward lifestyle or wellness brands.
• Passion for changing how America poops and demonstrated insatiable curiosity

Benefits

• 6 Medical plans to choose from with the base individual premium plan covered by TUSHY for all eligible employees, plus Dental, Vision and more
• Complimentary access to resources such as One Medical, Teladoc, Talkspace, Kindbody, etc.
• 401K program with 4% employer match
• Health Saving Account & Flexible Savings Account contribution options
• 15 Paid time off (PTO) to start increasing to 21 days based on tenure
• “Summer Fridays” (3 pm end) from Memorial Day through Labor Day
• 10 Company Paid Holidays, holiday break at the end of the year and more
• $500 Annual Personal Development Stipend
• NYC Commuter benefits
• Annual charitable donation matching program