Responsibilities

• Review every creator content submission and provide detailed, specific written feedback — not "good energy, fix the hook." Actionable notes that make the creator measurably better on the next video
• Run regular training calls with creators: what 7s converting right now, what hooks are working, what formats are performing on TikTok this week — not generic advice, live coaching based on current data
• Spot trends daily and push them to creators proactively — they should be hearing content ideas from you before they ask
• Manage the creator community on Discord — touchpoints, challenges, recognition, momentum. Creators stay active because of the environment you build
• Track who is performing and who isnt. Prioritise your coaching time on the creators with the most upside. Flag the ones who arent improving
• Help scale the program: more creators, better content, higher GMV per creator over time

Requirements

• You have actively trained and coached creators on their content - reviewing submissions, giving detailed written feedback, running training calls. This is non-negotiable. If your experience is outreach, gifting, or contract management, this is not the role
• You have proof. Either: (a) results from a TikTok Shop, Trybe, or DTC creator affiliate program you trained creators in, or (b) your own track record as a creator with real GMV or content performance numbers. We will ask for this. If you can7t give us data, stop here
• 2+ years hands-on experience training creators or performing as a creator inside a TikTok Shop or Trybe affiliate program, or as a high-performing DTC creator yourself
• Deep understanding of what makes creator content convert - you can watch a video and immediately diagnose what7s working and what isn7t
• Fluent in English, fully remote, timezone overlap with US/Canada where most creators are based
• Comfortable managing a Discord community, running training calls, and reviewing submissions daily
• No issue working overtime or on weekends when needed
• Excellent cultural fit as per our values above

Benefits

• Fully remote. Flexible schedule. Fast-growing brand with real career upside -- we7re scaling from $22M to $50M+ and the person in this role grows with the company.