Responsibilities

• Define audience strategy, positioning, and messaging: Craft differentiated narratives that clearly communicate how LinkedIn helps creators sharing their expertise and knowledge with their audiences in a way that helps them grow their businesses, build their brand and ultimately earn revenue.
• Be the voice of the Creator: Develop a deep understanding of creator needs, motivations, pain points, and behaviors through qualitative and quantitative research. Bring audience insights into product planning, roadmap discussions, and company strategy to ensure LinkedIn continues to earn and maintain trust with professionals worldwide.
• Influence product strategy and roadmap: Partner closely with Product, Design, Engineering, and Research teams to identify unmet needs, market opportunities, and emerging trends. Use competitive intelligence, industry signals, and member insights to help shape product investments and prioritize experiences that improve creator experiences.
• Lead go-to-market strategy and execution: Own end-to-end go-to-market plans for new features, products, and AI-powered experiences. Drive cross-functional alignment across Product, Marketing, Communications, Customer Success, and other stakeholders to ensure successful launches and adoption globally.
• Drive audience growth, engagement, and adoption: Identify opportunities to increase awareness, engagement, retention, and trust among creators. Partner with lifecycle, brand, and growth marketing teams to create programs that connect product value to member needs across the job search journey.
• Evangelize the Creator perspective: Serve as an internal and external champion for creators. Communicate audience insights, product strategy, and market trends across the organization, and help establish LinkedIn as the most trusted platform for creators to share their perspectives and build their audience. Ready to share content on LinkedIn to speak directly to creators & walk in their shoes.

Requirements

• Bachelor’s degree or equivalent experience.
• 3+ years of marketing experience, with a preference for product marketing

Preferred

• 3+ years of product marketing experience
• 3+ years of experience marketing consumer-facing digital products and creator experience
• Stellar verbal and written communication skills, with the ability to concisely distill complex technical information into digestible, compelling narratives to effectively present ideas.
• Willing to lead by example, comfortable sharing content on LinkedIn and other platforms to act as “customer zero” for the products we build.
• Knack for visual communication, able to bring a compelling story to life in slides, being nimble and self-sufficient with deck design, etc.
• Exceptional interpersonal skills, with the ability to navigate many types of personalities and to establish cross-functional partnerships across the organization.
• Ability to operate in a fast-paced and demanding environment, manage multiple projects simultaneously, and prioritize time and resources based on business impact
• Creator-first product positioning
• Enablement of market-facing teams
• Narrative architecture & scalable messaging systems