Responsibilities

• Represent the La Tropical brand at retail tastings, on-premise activations, sporting events, and local festivals
• Educate consumers on La Tropical’s brand story, products, and unique Miami roots
• Sample products responsibly, adhering to all alcohol guidelines and ID verification protocols
• Set up and tear down branded displays and promotional materials at events
• Capture content for social media and assist with light promotion via personal accounts (optional but encouraged)
• Communicate real-time execution updates and consumer feedback
• Drive brand awareness and trial through face-to-face sampling experiences
• Support sales efforts by increasing velocity and repeat purchases
• Build local brand loyalty and enhance visibility in key markets
• Provide market insights and feedback to the brand team

Requirements

• Prior experience in experiential marketing, promotional modeling, hospitality, or alcohol/beverage sampling
• Sales or marketing students/recent grads are a plus
• Bilingual (Spanish/English) preferred, given the South Florida market
• TIPS or SafeServe Alcohol Certification (can be completed prior to first activation)
• Valid Driver’s License and access to reliable transportation