Responsibilities

• Overall Ecommerce Strategy and P&L Management
• Drive strategic direction for a successful ecommerce business for the Roark brand.
• Assume holistic ownership of the Roark Ecommerce P&L from topline gross sales down to contribution margin setting performance plans to drive successful outcomes.
• Own seasonal and monthly forecasting of new and repeat revenue, optimal media spend allocations, and managing daily pace against efficiency targets.
• Partner with inventory, buying, allocation, and demand planning teams to ensure proper sell through of products down to style+color level performance.
• Partner with product development team providing recommendations on individual product and category growth opportunities given consumer demand and performance marketing effectiveness.
• Website Operations, Customer Journey, and Partner Integrations
• Drive the day-to-day ecommerce management of the site experience acting as the main point of contact ensuring operations are flowing smoothly across all channels.
• Partner with UX, Design, and Development teams to improve site experience and implement ongoing features and functionality enhancements.
• Regularly optimize product and content merchandising based on seasonal demand, inventory sell through, and broader go-to market alignment.

Requirements

• Bachelor’s degree in Marketing, Business, Ecommerce, or related field
• 10+ years of experience in ecommerce site management and operations. I.e. Shopify Merchandiser, E-commerce Merchandiser, E-commerce manager or in a similar role (Shopify Experience is Needed)
• Experience with digital campaign execution, data analytics, and optimization
• Experience working across internal and external stakeholder groups
• Familiarity with Email/SMS platforms, SEO, A/B testing, and product merchandising strategies
• Familiarity with paid advertising across social, search, and offline ad platforms
• Exceptional attention to detail and strong project management skills required
• Clear and effective communication when working cross-functionally with large teams.
• High level of integrity and work ethic.
• Strong knowledge of Shopify, including Metaobject functionality, page building, and theme customization.

Preferred

• Prefer knowledge of lifestyle/apparel market
• Experience with Shopify (Shopify experience is needed)

Benefits

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark
• Company bonus program
• 5 year and 10 year Milestone Anniversary travel gifts
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance in accordance with plan guidelines
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
• Paid beach and giveback days, bi-annual team building events and other in-person celebrations