Responsibilities

• You'll make an impact in this role if:
• - You excel at defining key performance indicators (KPIs), setting performance benchmarks, and reporting on campaign outcomes to senior leadership.
• - You bring expertise in conducting and managing contractors in performing qualitative and quantitative marketing research, including audience analysis, message testing, and data analytics, to build data-driven campaign strategies, materials, and media plans that effectively reach target markets.
• - You thrive in developing and maintaining strategic partnerships with external organizations, industry groups, and community stakeholders to amplify trademark marketing campaigns and expand audience reach at the national level.
• - You serve as the Contracting Officer's Representative (COR) for Trademark initiative(s), as well as for routine contracts and procurements.

Requirements

• You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. OPM Qualifications Standards are available at Administrative and Management Positions.
• Specialized Experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. To be creditable, you must possess one full year (52 weeks) of specialized experience equivalent to the GS-13 in the Federal service:
• Specialized experience for this position includes:
• - Experience in developing and executing national marketing and communication strategies and plans across multiple channels, including digital and multimedia platforms, paid media, social media, and traditional media;
• - Experience in providing strategic direction, feedback, and oversight to contractors supporting marketing and communication initiatives, such as consumer market research, creative development, and media buying; AND
• - Experience in developing data-driven campaign strategies, supporting materials, and media plans, and using performance metrics and analytics to evaluate campaign effectiveness and optimize reach to target audiences.