Responsibilities

• Plan and manage shopper market research and data analysis
• Collaborate with Brand Teams, Retail Manager, Chain Teams, and Sales Operations to create and communicate compelling data/insight driven sell decks and shopper strategy.
• Responsible for achieving goals as assigned and aligned with national strategic priorities; focus brands, Win CO/NC/MI, channel initiatives, alignment with national calendar, programming overlays for brand strategy, etc.
• Develop programming objectives, program briefs, maintain company alignment for channel strategy, and customize programming for key growth customers.
• Integrate National programs into Local Sales campaigns with customizable programming
• Partner with BAM/activation team to ensure alignment and synergies for national priorities
• Provide canned selling slides to all field sales for pillar programming
• Continue vetting new digital technology and customer facing platforms
• Other duties as assigned.

Requirements

• 2+ years of marketing experience or equivalent, Bachelor’s Degree in Business or Marketing preferred
• Prior Shopper Marketing experience within another large CPG organization, preferred
• Beer/Alcohol Beverage Industry experience desired
• Experience within the on premise, restaurant chain environment desired.
• National Account Management and prior work with field sales teams a plus.
• Understanding of promotional tactics and traditional marketing vehicles
• Ability to read and analyze financials, consumer research, and syndicated data and trends
• Strong strategic, conceptual thinking, financial, analytical, drive for results, selling & negotiating skills
• Ability to manage many projects and be strategic thinker with strong leadership skills
• Expert knowledge of Windows OS and Microsoft Office
• Advanced verbal and written communication and public speaking skills

Preferred

• Prior Shopper Marketing experience within another large CPG organization, preferred
• Beer/Alcohol Beverage Industry experience desired
• National Account Management and prior work with field sales teams a plus

Benefits

• All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process.