Trade Marketing Manager | West at Stateside Brands | Los Angeles, CA | $100K/yr – $140K/yr

Stateside Brands

Trade Marketing Manager | West

Los Angeles, CA (Remote)

$100K/yr – $140K/yrMid Level5+ years exp

Posted 6 months ago

Job Summary

Drive regional trade marketing for a spirits brand with local execution and retailer engagement.

Own regional programming and retailer sell-in opportunities tied to brand and channel strategy.
Must-have: 5+ years in alcoholic beverage marketing with cross-functional collaboration.
Standout: Strong experience across on-premise and off-premise channels and distributor relationships.

Job Description

Responsibilities

Collaborate with the VP of Trade Strategy and the Regional and State Sales Directors and Managers to craft and deploy brand and channel strategies, focusing on on-premise and off-premise channels. This includes promotional activities, product listings, and event participation to enhance brand visibility and sales within your key DMA.
Work in close alignment with the local Sales team to ensure national programming is executed with excellence at the local level. Adjust plans regionally as needed.
Manage and execute against a formal planning calendar for each brand.
Develop retailer-specific strategies and suggestions derived from a wide array of data and research findings and be able to craft a story to sell-in opportunities.
Recommend consumer promotions for in-store implementation in coordination with HQ and distributors to enhance product visibility and drive sales.
Identify new business opportunities and recommend marketing strategies to HQ to enhance brand growth and distributor engagement.
Build and maintain strong relationships with key stakeholders, including liquor boards and buyers, to advocate for Stateside’s brands and support distributor sales efforts without negotiating regulatory or compliance matters.
Serve as a pivotal figure in promoting shopper engagement within the larger marketing team.
Participate in GSM meetings.
Collaborate with the regional sales team to identify and evaluate promotional opportunities that align with brand and sales objectives.

Stateside Brands

THE STORYPerhaps you want to hear a romantic tale about a long family lineage of distillers. Maybe you’re interested in a story involving catalogs of top-secret recipes. That is not our story. Our story began with a conversation that consisted of eight words: “Do you want to start making vodka?” “Yes.” Across the highly competitive landscape of super premium vodka, how do you make a difference? Practice. And practice often.URBANCRAFT VODKAA custom-designed vodka production facility in a once forgotten pocket of Philadelphia? Yes. A product that screams, “We made this with our own hands?” Absolutely. Philadelphia is a town with a rich and rambunctious past. It is a city that created it’s own destiny. Stateside Urbancraft Vodka is an ode to our proud and colorful history. It is a tribute to those who have made this city great for generations. It is a promise to our customers that we will never forget what being from the neighborhood means. Finally, it is a declaration of our passion as distillers- Never stop inventing. Never stop improving.FEDERAL DISTILLING ROOMFDR is a full service cocktail lounge. It also happens to be conveniently attached to our distillery. We offer a host of custom cocktails made with Stateside Urbancraft Vodka as well as featuring some of our favorite spirits from around the world. Guests can enjoy panoramic views of the distillery floor while sampling some of our homemade recipes. FDR also has a carefully selected beer and wine menu that is always available. For private tours and events, please contact us for more information.

Founded in 2015

Philadelphia, Pennsylvania, USA

247 employees (36 in marketing)

www.statesidevodka.com