Responsibilities

• Collaborate with the VP of Trade Strategy and the Regional and State Sales Directors and Managers to craft and deploy brand and channel strategies, focusing on on-premise and off-premise channels. This includes promotional activities, product listings, and event participation to enhance brand visibility and sales within your key DMA.
• Work in close alignment with the local Sales team to ensure national programming is executed with excellence at the local level. Adjust plans regionally as needed.
• Manage and execute against a formal planning calendar for each brand.
• Develop retailer-specific strategies and suggestions derived from a wide array of data and research findings and be able to craft a story to sell-in opportunities.
• Recommend consumer promotions for in-store implementation in coordination with HQ and distributors to enhance product visibility and drive sales.
• Identify new business opportunities and recommend marketing strategies to HQ to enhance brand growth and distributor engagement.
• Build and maintain strong relationships with key stakeholders, including liquor boards and buyers, to advocate for Stateside’s brands and support distributor sales efforts without negotiating regulatory or compliance matters.
• Serve as a pivotal figure in promoting shopper engagement within the larger marketing team.
• Participate in GSM meetings.
• Collaborate with the regional sales team to identify and evaluate promotional opportunities that align with brand and sales objectives.
• Track and report local marketing expenses and co-op activities for HQ finance team approval and processing.
• Provide free displays, signage, and promotional materials to retailers as part of marketing campaigns.

Requirements

• Bachelor's degree in Business, Marketing, or a related field. Master's Degree preferred.
• 5+ years of experience in the alcoholic beverage industry.
• Exceptional ability to work both independently and as part of a team.
• Excellent communication skills and the ability to prioritize effectively.
• Deep understanding of the alcoholic beverage industry, including regulatory environments and marketing compliance.
• Proven project management, communication, and organizational skills.
• Off-Premise and On-Premise channel experience, with a solid grasp of the differing channels.
• Demonstrated ability to effectively work cross-functionally and collaboratively, both internally and externally with all key stakeholders including distributors, customers, and brand partners.
• Skilled in negotiation and relationship management.
• Advanced proficiency in Microsoft Office and Google Workspace.
• Availability to travel as required. Estimated 20-25%.
• Military experience is a plus.

Preferred

• Military experience is a plus.