Responsibilities

• Design, implement, and execute channel/customer campaigns, objectives, Consumer / Category insight, Category, Trade & Shopper Strategy, methodologies, and global tools; manage brand performance; communicate, collaborate, and present information; provide recommendations based on data
• Define Business Strategy by Category; monitor unoccupied market niches; advise opportunities (i.e., quick profit, middle & long-term vision actions); propose criteria and calendar to product rationalization
• Develop, implement, and manage marketing initiatives, final marketing and advertising plan, and campaign launch; collaborate with assigned stakeholder(s) ; evaluate impact of innovation products implemented in the channel and customer; recommend strategy implementation
• Forecast new products, including rolling booking based on analysis; ensure analysis of sales volume, new customers, price, and profitability; generate Demand Planning for Campaigns, New Products, and Promotions
• Validate profitability of trading conditions; recommend pricing proposal; generate guidelines for prices; manage promotional and portfolio strategies, incentives, and project implementation
• Co-design Brand Activation Plan at POS; manage POP, merchandising, inventory, and new products/promotion availability; recommend shopper insights and customer information; negotiate point of sale materials
• Develop, track, and control trade marketing budget; collaborate with marketing leads to develop and supervise regional trade marketing budget
• Develop and coordinate plans and relationships with below-the-line (BTL) agencies; collaborate and communicate product benefits and brand value/equity; review, refine, and monitor Trade Marketing Plans Implementation; approve strategic point-of-sale plans
• Ensure metrics are tracked and measured; communicate results; provide recommendations to stakeholder(s)
• Hires, trains, supervises, and establishes schedules, work assignments, project plans, career development, performance goals and evaluations, resolves disciplinary concerns, and/or termination of assigned personnel