Responsibilities

• Develop channel-specific, fact-based selling stories that drive PODs, distribution, and shelf expansion across Prepared Cocktails and agave portfolios.
• Translate brand strategies into trade-facing collateral including sell sheets, Buy Book content, retailer presentations, and digital trade tools.
• Support annual, seasonal, and customer-specific planning cycles in partnership with Trade Channel Marketing, Commercial Planning, and Sales.
• Serve as a commercial expert in Prepared Cocktails, with deep understanding of RTD consumer behavior, occasions, pricing dynamics, and competitive pressures.
• Apply RTD commercial best practices to elevate execution across agave brands, ensuring continued momentum and relevance at retail.
• Build trade programs that reinforce taste, quality credentials, and brand differentiation for both categories.
• Provide category leadership and guidance to Sales teams to support effective sell-in and execution.
• Lead development of POS and merchandising solutions including tray packs, dump bins, cooler tape, shelf violators, suction devices, wing displays, counter units, cold-box and on-premise tools.
• Partner closely with Sales in key DMAs to drive shelf placement, display execution, merchandising compliance, and retailer alignment.
• Support national and regional display programs, seasonal activations, and retailer-specific initiatives designed to win in high-velocity environments.