Responsibilities

• Collaborate with Senior Trade Marketing Manager to implement trade marketing annual plans designed to support retail partner success and brand business goals.
• Partner with sales and account services to ensure effective messaging of product and campaign launches to our retail partners.
• Ensure consistent messaging and branding across all retail channels, working closely with internal teams to align efforts.
• Confirm new products are properly set up for Target Google and TPA campaigns prior to launch, including determining priority and budgets alongside Sr. Trade Marketing Manager.
• Monitor and analyze campaign performance, providing insights and recommendations for improvement.
• Create competitor analyses and provide recommendations on product marketing within our retailer space.
• Collaborate with internal teams to create effective marketing materials for sales and store associates to support product launches, brand awareness, and ongoing education.
• Conduct bi-annual reviews of all Joie store graphics and recommend refreshes as needed.
• Support the execution of in-store events, providing planning, assets, and giveaway support as needed.
• Provide hands-on support for new Joie retail store openings, from early design phases through store launch and post-opening follow-up.

Requirements

• Three (3) to five (5) years of professional experience in marketing or related field.
• Hands‑on experience executing trade marketing programs across retail channels.
• Supporting paid media campaigns, including Google Ads, Target/TPA, or retail media networks.
• Conducting audits of retailer sites and identifying opportunities to increase conversion, correct inconsistencies, or strengthen branding.
• Digital Asset Management (DAM) systems.
• Knowledge of retail marketing ecosystems, including how brands collaborate with retailers like Amazon, Target, and specialty stores to drive conversion and visibility.
• Familiar with: Retail promotions, shopper marketing, and merchandising principles; E‑commerce merchandising best practices, PDP accuracy, SEO, and competitive benchmarking.
• Bachelor's degree in business or marketing preferred, or equivalent work experience.
• Excellent planning, project management, and organizational skills to manage multiple trade marketing activities and resources simultaneously, ensuring deadlines are met.
• Strong oral and written communication skills for effective collaboration with all levels of management, internal and external customers.
• Ability to manage timelines and deliverables with external vendors and partners.
• A strong sense of urgency and ability to manage details while adapting to changing priorities in a fast-paced environment.
• Strong analytical and problem‑solving skills to evaluate campaign metrics, audit retailer sites, and identify optimization opportunities.
• Possess a strong can-do attitude and openness to constructive feedback.
• Consistent attention to detail and customer service skills, with a keen ability to identify internal customer needs.
• Ability to remain poised under pressure and adapt to new circumstances.
• Leverage organizational and communication skills to deliver multiple projects on time and within budget.
• Highly motivated, seeking ways to optimize processes and simplify complex ideas into actionable goals.
• Skilled in managing relationships with cross-functional team members and key external partners.
• Ability to work both independently and collaboratively, contributing to a positive and solution-oriented team environment.

Preferred

• Consumer-packaged goods industry is highly desirable.
• B2B marketing a plus.

Benefits

• Superior health and welfare benefits, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan Design, 401(k) with a 6% Employer Match, Vision and Mental Health Benefits.
• Full-time employees are eligible for company benefits to include medical, prescription, dental, mental health benefits, 401(k) and paid time off (vacation, sick days) and paid holidays.