Trade Marketing Analyst

Phoenix, AZ (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 11 days ago

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Job Summary

Own trade marketing execution and analytics for assigned area, aligning initiatives, developing strategies, and measuring impact across Category, Trade, and Shopper initiatives.

  • Align trade marketing initiatives using analytics to grow sales and profitability
  • Develop and implement category and shopper strategies with cross-functional teams
  • Evaluate campaigns and lead category reviews to optimize promotions and distribution

Job Description

Responsibilities

  • Align trade marketing initiatives by leveraging analytical tools, identifying new strategic opportunities; developing and updating sales plans to increase assigned area(s) sales and profitability
  • Coordinates, develop and implement strategies for Category, Trade and Shopper initiatives for assigned area(s)
  • Develop department and category insights to deliver greater share of promotion, distribution and shelving
  • Analyze new growth opportunities by category; recommends new business opportunities
  • Evaluates and measures campaign results; recommends changes to strategy
  • Create and deliver comprehensive category reviews and execute category initiatives with client in collaboration with stakeholders including but not limited to Revenue Management, Category Management and Field Sales teams
  • Implements Trade Marketing strategies; track budget, communicate results and make recommendations to stakeholders
  • Other duties as assigned

Requirements

  • Bachelor’s Degree in Business, Finance, Marketing or related field or equivalent work experience
  • Three (2) years’ of trade marketing, brand management, or related experience
  • MINIMUM QUALIFICATIONS
  • 1 year broker or sales analyst role experience
  • Bilingual in English and Spanish
  • Prior experience of planning and managing P&L
  • Database management experience in SQL, ACCESS, or similar
  • Consumer Packaged Goods experience
  • KNOWLEDGE, SKILLS & ABILITITES (KSA’s)
  • Working knowledge of category management processes and applications

Preferred

  • 1 year broker or sales analyst role experience
  • Bilingual in English and Spanish
  • Prior experience of planning and managing P&L
  • Database management experience in SQL, ACCESS, or similar
  • Consumer Packaged Goods experience

Benefits

  • 401(k)
  • Dental insurance
  • Employee assistance program
  • Health insurance
  • Paid time off
  • Vision insurance
  • And more......
Sigma logo

Sigma

4.1 Glassdoor

We are a global food company dedicated to bringing local favorite foods to communities everywhere. Within 17 countries, we offer quality branded food at a range of price points and across diverse categories. We're a company dedicated to the production, distribution and sales of refrigerated and frozen products such as cold meats, dry meats, cheese, yogurt, prepared meals and beverages. We have a strong diversified portfolio of well-positioned brands that market in the countries where we participate. We operate in 64 production plants, serving more than 670,000 customers in North, Central, South America, the Caribbean and Europe.We strive for excellence in everything we do. We're passionate about innovation and our consumers; we're committed in bringing them the best quality and taste in every product. The passion and effort we invest in our work is the reason we're on the road to success.

Founded in 1980
Garza García, Nuevo León, MEX
13K employees (1,189 in marketing)
82% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
48.5K
Traffic Source Mix
Search
64.6%
Direct
25.5%
Referral
5.5%
Social
3.4%
Paid
0.7%

Headcount Trend

Current headcount: ~13K

Marketing Team

Marketing Team Size
996 (8% of company)
Median Career Experience
13 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
3