Trade Activation Specialist

Vancouver, WA (On-site)

$40K/yr – $43K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own in store growth for Odom brands by aligning retail execution, program deployment, and field reporting with sales and supplier teams.

  • Retail execution and brand programs: drive shelf presence, rotations, and themed promotions across account channels.
  • Performance tracking: pull sales data, MVPs, and market surveys to compare against goals and adjust tactics.
  • Cross-functional collaboration: work with sales, suppliers, and management to optimize distribution and local marketing opportunities.

Job Description

Develop, increasing awareness, and attaining growth of Odom products at retail. Accomplish sales, merchandising and distribution goals by assisting the execution of business objectives and company initiatives. Effectively sell, rotate, and merchandise Constellation Brands in all assigned accounts. Work with Sales and Supplier Managers building and implementing brand strategies. (Interact respectfully and maintain dialogue with inter-company departments, suppliers, and customers) Execute brand programs for both on and off premise to Odom and supplier standards. (Maintain themed programs to meet supplier and company standards) Submit all required reporting, preplans, trackers, surveys, market surveys (MVPs), expense report, mileage log etc. by the required due date. Manage inventory expenses in accordance with company policy. Understand and assist with MVP standards. Monitor competitive activity and communicate strategies. Compile, review, and communicated sales data results against sales goals. Provide timely updates and recaps with Odom management. Train and coach innovation plans and execution with sales staff and trade customers. Research and recommend local marketing opportunities for both retail and on sale accounts. Coordinated and implement promotional brand activity across all account channels. Survey on sale and off sales accounts with supplier reps and sales staff for success and opportunities. Stay current with brand knowledge and training specific to the brands carried by the Odom Corporation. (Establish and maintain a high level of industry knowledge: beer, nonalcoholic, food journals, trends, market share. Etc.) Work with and support the sales team as needed with flexibility and professionalism. Assist sales team with new distribution, display, and POS placements.
The Odom Corporation logo

The Odom Corporation

Are you a traveler, not afraid to try new things, curious of the unknown & intrigued by life & what you’ve yet to discover? The Odom Corporation is the place for you to find it as your local, family-owned beverage distributor. Join 2,310 adventurers on their journey to uncover what life awaits. With open roles across Hawaii, Alaska, Idaho & Washington, we ask for you to realize your next path with us.We’re a place that individuals from around the world connect to participate within the beverage industry. We understand that there’s a lot of interesting industries within our community, we’re happy you’ve considered joining ours.Until then, see what we’ve been up to on Instagram, Facebook & Twitter. Thank you for your interest in joining our organization.Cheers to your trail. •Awards/Recognition 2021-10X Beer Wholesaler of the Year Presidents Award: 2021, 2020, 2019, 2018, 2016, 2013, 2009, 2008, 2006, 2005 Molson Coors-Market Street Challenge Finalist2019-Power List-Corporate 100 (Ranking: #49), Alaska Business Monthly Magazine-Achievement in Business Award: Employee Focus, Anchorage Daily News2018-Beer Wholesaler of the Year, Market Watch2016-Craft Beer Distributor of the Year, Brewer's Association2014-Wholesaler of the Year, Beverage Industry Magazine-Distributor of the Year, New Belgium Brewing Company•Join Our TeamThe Odom Corporation employs over 2,310 Team Members. Each person contributes to the success of the organization through their hard work, dedication and enthusiasm.We offer an excellent benefit package which includes health, dental, vision, 401k, and many others.The Odom Corporation is an affirmative action/equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, status as a protected veteran, among other things, or status as a qualified individual with disability.

Founded in 1934
Bellevue, Washington, USA
614 employees (88 in marketing)

Traffic Signals

Monthly Visitors
5.8K
Traffic Source Mix
Search
29.9%
Direct
45.9%
Referral
6.7%
Social
15.8%
Paid
1.5%

Headcount Trend

Current headcount: ~614

Marketing Team

Marketing Team Size
84 (14% of company)
Marketing Roles Posted (Last 30 Days)
2