Responsibilities

• Develop and execute marketing strategies for toy products to drive brand awareness and sales growth.
• Define product positioning, messaging, and overall brand development strategy.
• Manage the marketing lifecycle for existing and newly launched products.
• Conduct market research to identify consumer trends, customer needs, and growth opportunities.
• Analyze competitor products, pricing, and marketing strategies to provide actionable insights.
• Monitor product performance and recommend improvements based on market feedback.
• Plan and execute new product launches from concept through commercialization.
• Develop and manage marketing campaigns to maximize product visibility and customer engagement.
• Ensure timely execution of launch schedules and promotional activities.
• Partner with the Social Media and eCommerce teams to develop integrated promotional strategies.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in Marketing, Product Marketing, or a related role.
• Strong understanding of product positioning, branding, and marketing strategy.
• Experience managing product launches and integrated marketing campaigns.
• Excellent communication, organizational, and project management skills.
• Ability to analyze market trends and translate insights into effective marketing strategies.
• Ability to work collaboratively across multiple departments.

Preferred

• Experience in the Toy Industry or consumer products.
• Experience working with Social Media and eCommerce marketing initiatives.
• Korean/English bilingual is a plus.
• Experience with retail or consumer marketing is highly preferred.