Responsibilities

• Exudes a positive customer service focus.
• Advocates building organizational culture through aligning decisions with the County's core values.
• Responsible for social media planning and creating reels and posts that yield followers and engagement on the visitors bureau social media platforms.
• Utilizes advanced proficiency in writing and editing to create marketing, advertising, and public relations materials across diverse formats.
• Designs various marketing materials to promote tourism to Alachua County.
• Works with third party vendors for video and photographic services.
• Keeps abreast of the latest trends and best practices in communications and design, contributing innovative ideas to enhance the effectiveness of tourism marketing strategies.
• Reviews reports and records of activities to ensure progress is being accomplished toward specific tourist development program objectives.
• Creates reports that demonstrate campaign effectiveness and key performance metrics.
• Contributes and adheres to editorial and publishing calendar and assists in creating media pitches and editorial submissions that increases the exposure of Visit Gainesville.

Requirements

• Bachelor's degree in tourism, public relations, business administration, hotel/restaurant management, marketing, journalism, or a related program and one year of graphic design experience; or any equivalent combination of related training and experience. Applicants within six months of meeting the minimum education/experience requirement may be considered for trainee status.
• A Valid Florida Driver License is required and a Motor Vehicle Record that meets the requirements of Alachua County policy #6-7; Motor Vehicle Records will be reviewed prior to employment. If, in the past 24-month period, the applicants Motor Vehicle Record has more than three (3) moving traffic infractions or three (3) or more at fault motor vehicle accidents (or combination of both and /or a conviction/pending charge for driving under the influence) or is in violation of any standard mandated by Federal or State Law or Regulation, the minimum qualifications are not met for the position.
• Successful completion of all applicable background checks pre-hire and ongoing are required.
• Expert knowledge of Adobe Suite and current design software and be skilled in every step of the design process, from concept to final deliverable.
• Knowledge of search engine optimization (SEO) and web analytics.
• Proficiency in Microsoft Office and content management systems.
• Thorough knowledge of current practices and principles of the tourist development program.
• Working knowledge of the county hotel and motel facilities, and public and private attractions and services.
• Thorough knowledge of local, state, and federal regulations related to the tourist development program.
• Strong attention to detail skills.
• Excellent time management and organizational skills.
• Ability to be creative and think outside of the box.
• Ability to develop and implement operating policies and procedures.
• Ability to establish and maintain effective working relationships with the general public, contractors, local business owners, and elected officials.
• Ability to communicate effectively, both orally and in writing, and to prepare and organize written reports.
• Ability to generate necessary paperwork in accordance with local and state ordinances.
• Ability to adapt to changing priorities and meet tight deadlines.
• Ability to work independently with limited review.