Responsibilities

• Own and execute Cozy Earth's TikTok content strategy, driving growth, engagement, and brand awareness
• Create, film, and edit short-form video content aligned with brand voice and current trends
• Stay on top of TikTok trends, sounds, and platform updates, quickly translating them into relevant content
• Develop and evolve core content pillars (e.g., Bed Rot and other branded series), turning them into repeatable, high-performing content formats
• Collaborate with marketing, growth creative, and influencer teams to bring campaigns to life on TikTok
• Analyze performance and optimize content based on insights and data
• Be comfortable both behind and in front of the camera to help create authentic, relatable content
• Other duties as assigned

Requirements

• Proven experience managing or growing a TikTok account (personal or brand)
• Strong understanding of TikTok trends, algorithm, and best practices
• Experience creating short-form video content from concept to execution
• Comfortable filming, editing, and using tools like CapCut, Adobe Premiere, or similar
• Creative storyteller with a strong eye for content that performs
• Highly collaborative with strong communication skills
• Ability to move quickly and adapt in a fast-paced environment

Preferred

• Experience with a DTC or eCommerce brand is a plus

Benefits

• Comprehensive Benefits: Medical, dental, and vision coverage to keep you healthy.
• Future Planning: 401K plan to secure your financial future.
• Work-Life Balance: Flexible PTO to ensure you have the time you need for rest and relaxation.
• Wellness Perks: Monthly self-care benefit to support your overall well-being.
• Exclusive Discounts: Access generous discounts on all our products.