Own the TikTok Shop strategy and growth engine for multiple DTC clients, blending storefront optimization, creator/affiliate programs, and performance-driven content briefs to drive GMV and partner ROI.

• Develop and own the TikTok Shop strategy roadmap for each assigned client, including product listing optimization, promotional calendar, and seasonal and launch planning
• Manage end-to-end creator and affiliate recruitment, including sourcing, outreach, vetting, onboarding, and ongoing relationship management
• Build and operate each client's TikTok Shop Affiliate Program, including commission structures, sample seeding, performance tiering, and ongoing creator activation
• Develop creator briefs and content guidelines that protect brand voice while encouraging native, performance-driven content
• Optimize TikTok Shop storefront elements, including product listings, imagery, descriptions, pricing, bundles, and shop badges
• Monitor TikTok Shop trends, algorithm updates, and competitive activity, and translate insights into actionable tests for each client
• Track and analyze key performance metrics including GMV, units sold, creator-attributed sales, conversion rate, and affiliate program ROI
• Deliver monthly performance reports and strategic recommendations to Lilo account leads and client stakeholders
• Collaborate with Lilo's creative team to inform UGC briefs, content concepts, and creator-facing assets
• Document repeatable SOPs, templates, and playbooks that Lilo can use to scale the TikTok Shop service offering