Responsibilities

• A TikTok Shop Strategist at CTC is an expert in all things TikTok commerce. You will own an end-to-end client strategy, from shop structure and product selection to creator, media, and campaign planning.
• You will work closely with clients as their primary point-of-contact and lead strategist, analyzing performance data across shop, creator, and ad metrics to drive measurable GMV and contribution margin growth.
• You will mentor Junior and Mid-level Strategists, enforce best practices across the department, and partner cross-functionally with Creative, Community, Media, and Ops to deliver excellence for every brand you own.
• Lead weekly client standups and quarterly reviews; communicate results with clarity and confidence
• Identify new opportunities (creator programs, promos, partnerships) that strengthen brand performance
• Manage the day-to-day workflow with each role supporting each brand’s Shop; ensure smooth coordination across creative, community, and operations
• Set clear expectations and priorities for the week; monitor Command Center hygiene
• Ensure all deliverables meet quality and timeliness standards; resolve blockers quickly and decisively
• Partner with Ops on new client onboarding, shop health, and system setup
• Work with Creative and Community to ensure content aligns with brand positioning and sales strategy
• Collaborate with Media to align ad strategy with organic momentum and creator performance
• Serve as the single point of contact for your assigned brands
• Keep clients informed, never surprised, meaning recap meetings, flag risks, and document decisions
• Translate client feedback into clear actions and manage expectations with honesty and professionalism
• Protect client trust by maintaining confidentiality and follow-through
• Mentor Junior and Mid-level Strategists, providing guidance on complex account issues and professional development

Preferred

• Hands-on experience managing TikTok Ads in conjunction with organic Shop performance
• Deep familiarity with TikTok’s creator landscape, meaning how to identify, vet, and activate creators that convert
• Experience building or refining department-level workflows, templates, and standard operating procedures
• Data fluency: comfortable pulling and interpreting raw data sets; able to QA reporting and spot anomalies before clients do

Benefits

• 401K | program with a 3% company match (post 90 days employment) to bring out the investor inside you
• TIME OFF | When you’re at CTC, you’re firing on all cylinders. To make that possible, we offer a Flexible Time Off policy where you will coordinate with supervisor to take time away from the office for rest, travel, and variety of others things that are important to you!
• MEDICAL | Full health, dental, and vision benefits that fit your lifestyle and goals
• WELLNESS | A wellness reimbursement program that inspires 360 degrees of health: mentally, physically, and spiritually