TikTok Shop Manager - Hair Care

Cincinnati, OH (On-site)

$85K/yr – $122K/yrEntry Level1+ years expFull time

Posted 4 days ago

Job Summary

Own and scale TikTok Shop growth for P&G Beauty by leading cross-functional teams, aligning brand strategies, and driving data‑driven experimentation and innovation.

Lead cross-functional team collaboration to grow sales on and off TikTok Shop.
Align assortment with brand strategies and improve performance through data insights.
Promote a growth-focused, innovative culture using new digital capabilities.

Job Description

Responsibilities

Lead and partner with a multi-disciplinary team (including Communications, IT, Media, Design, Finance, Product Supply) to develop strategies to grow sales on and off the TikTok Shop platform.
Manage all communication with Brand leaders in the category, aligning the assortment based on brand strategies and collaborating to improve brand performance on the TikTok Shop platform.
Be a growth-focused business leader for TikTok Shop in P&G Beauty.
Foster a culture of data-based decision making – analyzing complex data sets to identify channel and consumer insights for brand growth.
Test and scale new affiliate engagement, content, and conversion tactics on TikTok Shop

Requirements

1-2 years or more in DTC, marketplace, KOL/affiliate or e-commerce growth roles
Track record of forward-thinking, strategic, and courageous leadership skills.
Demonstrated strengths in strategic and analytical thinking and a passion for problem-solving.
An exceptional ability to drive innovation and brand growth.
Superior communication skills that will enable you to influence key decision makers internally and externally to P&G.
Demonstrated passion for leveraging new digital, data, and AI capabilities to drive business growth and transform our ways of working.

Procter & Gamble

P&G Oxnard is one of the six locations that bring the trusted brands, Charmin® & Bounty®. Our operation has been running for over 50 years to deliver these amazing brands to the West Coast and Hawaii. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. Here, we want you to get your career off to a fast start and you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

Founded in 1973

Oxnard, California, USA

www.pgcareers.com/us/en/search-results?m=3&location=Oxnard%2C%20California%2C%20United%20States%20of%20America

Salaries

Posted range

$85K/yr – $122K/yr

Taken straight from the job posting.

See all Procter & Gamble salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

753.3K

Monthly Google Ads Budget

$76.2K

Traffic Source Mix

25.8%

Direct

31.1%

Referral

10%

Social

26.3%

Paid

0.4%

Links

www.pgcareers.com/us/en/search-results?m=3&location=Oxnard%2C%20California%2C%20United%20States%20of%20America

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