Responsibilities

• Develop and implement comprehensive TikTok Shop strategies aligned with overall brand goals, focusing on increasing visibility, engagement, and sales.
• Create compelling content including videos, graphics, and product imagery using Adobe Photoshop, Adobe Illustrator, and video editing tools to captivate target audiences.
• Manage daily operations of the TikTok Shop storefront, including product listings, pricing updates, inventory management, and order fulfillment coordination.
• Utilize SEO techniques and keyword research to optimize product descriptions and content for maximum discoverability within TikTok’s ecosystem.
• Monitor social listening tools and analyze web analytics using Google Analytics and TikTok’s native insights to gauge campaign performance and identify opportunities for growth.
• Execute targeted advertising campaigns through Facebook Advertising and TikTok Ads Manager to boost product visibility and drive traffic.
• Engage with followers and customers through proactive relationship management, responding to inquiries promptly while maintaining a positive brand image.
• Collaborate with cross-functional teams such as graphic design, photography, public relations, and digital marketing to ensure cohesive branding across all channels.
• Use social media management tools like Hootsuite or Buffer to schedule posts efficiently and track engagement metrics regularly.
• Conduct proofreading of all content for accuracy, clarity, and brand consistency before publishing.

Requirements

• Proven experience managing a successful TikTok Shop or similar social commerce platform with demonstrated sales growth.
• Strong knowledge of social media marketing strategies, including content creation, branding, influencer collaborations, and community engagement.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, along with video editing skills for creating engaging multimedia content.
• Familiarity with SEO best practices, keyword research tools, Google Analytics, and web analytics platforms to measure campaign effectiveness.
• Experience with social listening tools like Hootsuite or Buffer for monitoring brand reputation and customer feedback.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.
• Excellent communication skills with a knack for relationship management across diverse teams and stakeholders.
• Knowledge of e-commerce operations including inventory management, order processing, and customer service protocols is preferred.

Preferred

• Knowledge of e-commerce operations including inventory management, order processing, and customer service protocols is preferred.

Benefits

• Flexible schedule