Responsibilities

• Own the TikTok Shop strategy : Set targets, roadmap, and growth plan aligned with Blueair's broader D2C and e-commerce goals
• Commercial leadership : Manage the P&L for TikTok Shop, delivering against sales and profitability targets
• Creator & agency partnerships: Build and scale relationships with TikTok creators, our specialist agency, and affiliates to drive product awareness and sales
• Campaign execution : Develop, launch, and optimize TikTok campaigns, leveraging data-driven insights to maximize ROI
• Livestreaming : Own the LIVE commerce strategy — scripting, scheduling, and building toward flagship moments like product launches and Brand Days
• Promotions & pricing : Plan couponing, discounting, bundles, and seasonal activations to accelerate growth
• Cross-functional collaboration : Work closely with Marketing, E-commerce, and Operations to ensure smooth execution
• Data & reporting : Monitor KPIs (GMV, ROAS, CAC, retention) and deliver regular performance updates to the CMO
• Market insights : Stay ahead of TikTok Shop trends, competitor strategies, and platform updates to keep Blueair competitive

Requirements

• Proven experience in e-commerce, digital marketing, or social commerce; TikTok Shop and affiliate marketing experience strongly preferred
• Strong understanding of TikTok's creator economy and affiliate ecosystem
• Experience managing or directing agency partners
• Analytical mindset with a track record of data-driven decision making
• Excellent relationship-building skills with creators, partners, and internal stakeholders
• Ability to thrive in a fast-paced, entrepreneurial environment

Benefits

• health insurance (medical, dental and vision)
• 401K with company match
• parental leave
• sick leave
• paid vacation and holidays
• access to numerous additional perks and benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.