TikTok Shop Lead

New York, USA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Own and grow the TikTok Shop channel end-to-end, including listings, affiliate program, and shop-native content, with a data-driven focus on GMV and ROAS.

  • Direct ownership of a TikTok Shop account or equivalent social commerce channel.
  • Must-have: hands-on TikTok Shop experience with measurable performance.
  • Standout: track record of boosting GMV and affiliate revenue through content and creator activation.

Job Description

Responsibilities

  • Own the TikTok Shop channel: listings, product catalog, pricing, promotions, and storefront health
  • Manage Combined Listings, flavor/variant consolidation, and listing architecture across SKUs
  • Stay on top of platform updates, policy changes, and new features — and act on them fast
  • Drive toward key channel metrics: Videos per day, GMV, ROAS, conversion rate, affiliate-driven revenue
  • Build and manage Create's TikTok Shop affiliate program — recruiting, activating, and retaining creators
  • Work closely with agency partner to scale affiliate outreach
  • Identify high-potential affiliates and route the right products and briefs to the right creators
  • Track affiliate performance and optimize commission structures and incentives
  • Coordinate with the broader influencer team to align Shop affiliates with paid whitelisting strategy
  • Work with creators and internal teams to develop Shop-native content (lives, shoppable videos, PDPs)

Requirements

  • 2-4 years of experience in TikTok Shop, social commerce, or a closely adjacent role
  • Hands-on experience managing a TikTok Shop account (not just running ads against one)
  • Strong understanding of TikTok's affiliate ecosystem and creator activation
  • Comfortable with performance data and able to connect content decisions to business outcomes
  • Organized and process-oriented — you can manage a lot of moving pieces without dropping any

Preferred

  • Experience with TikTok Shop Seller Center, metafields, and Combined Listings
  • Background in influencer or affiliate marketing
  • Familiarity with Shopify and DTC ecommerce metrics
  • Experience running or supporting TikTok LIVE commerce
  • You think like an owner, not a coordinator
  • You’re excited about where social commerce is going — and want to help lead it
  • You're fast, resourceful, and don't wait to be told what to do
  • You care about GMV and real business outcomes, not vanity metrics

Benefits

  • Competitive compensation
  • Fully-paid health, dental, and vision insurance
  • Manhattan office with a flexible hybrid setup and generous PTO
Create Wellness logo

Create Wellness

Create is redefining the way the world thinks about creatine. We’re on a mission to make strength accessible, convenient, and enjoyable for everyone —male or female, athlete or non-athlete, young or old.What began with the industry’s first creatine monohydrate gummy has grown into a movement to bring creatine to the masses. By sourcing world-class ingredients, partnering with leading scientists and researchers, and building a best-in-class team, Create is setting the standard for quality and innovation in the creatine space.Founded in 2022 by husband-and-wife team Dan and Sienna McCormick, Create exists with a bold vision: to make the world 10% stronger.

Founded in 2022
New York, New York, USA
37 employees (9 in marketing)

Traffic Signals

Monthly Visitors
257.1K
Monthly Google Ads Budget
$5.7K
Traffic Source Mix
Search
38.8%
Direct
48.5%
Referral
5.9%
Social
5.9%
Paid
0.8%

Headcount Trend

Current headcount: ~38

Marketing Team

Marketing Team Size
8 (22% of company)

Funding

Total Funding
$5M
Last Raise
$5M
Series A, 2 years ago

Funding History

  • Sep 2024
    Series A • $5M