Responsibilities

• Develop integrated marketing plans through deep insights into users and category trends. In alignment with TikTok Shop’s mission and vision, formulate brand strategies and establish brand management guidelines to strengthen brand recognition and user awareness.
• Build and operationalize communication channels tailored to TikTok Shop, including social media, official media, and content marketing. Manage relationships with external creative and media agencies, drive scalable marketing initiatives across the U.S., and be accountable for conversion results.
• Understand the behaviors and preferences of U.S. consumers, sellers, and creators, and help TikTok Shop localize its initiatives in ways that are easy to understand and share.
• Based on business priorities and key target audiences, establish a high-quality content and case-study communication system that builds awareness of TikTok Shop and drives target users to take action.

Requirements

• Bachelor’s degree or above. A solid understanding of platform marketing and advertising is required.
• Strong familiarity with the U.S. market, or experience living in the U.S. or working in an international environment, with a good sense of emerging trends.
• Excellent English proficiency, with the ability to communicate fluently with agencies and users.

Preferred

• Experience in marketing for content-driven e-Commerce
• Strong logical thinking and project management skills, with resilience and the ability to communicate effectively and collaborate across teams.
• Experienced candidates may also be considered for a leadership position.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).