Responsibilities

• Lead TikTok Shop Affiliate Growth
• Take ownership of Perelel's TikTok Shop affiliate program, transitioning it from agency-supported to fully in-house
• Bring structure and strategy to our existing creator ecosystem, with a focus on building a more engaged, high-performing affiliate community
• Identify, onboard, and activate creators at scale, including managing high-volume gifting and driving consistent content output
• Build and manage ongoing creator relationships to increase repeat activations, loyalty, and long-term value
• Support broader TikTok growth initiatives, including booking flat fee creators, identifying and activating live creators, and partnering with performance marketing team on TikTok GMV/paid amplification efforts
• Optimize performance through creator selection, content guidance, product/bundle and offer strategy
• Continuously test, iterate, and scale what's working to drive meaningful revenue and efficiency within the channel
• Drive Performance & Reporting
• Track and analyze creator performance across key metrics (clicks, conversion, revenue, CPA)

Requirements

• 3–4+ years of experience in influencer marketing, ideally on a growth or performance-focused team
• Proven track record of booking and managing creator partnerships at scale
• Deep familiarity with TikTok Shop, including affiliate program management and creator activation
• Highly analytical—comfortable evaluating performance and making data-driven decisions
• Strong negotiation instincts and understanding of creator rate vs. return
• Organized and detail-oriented, with the ability to manage multiple partnerships simultaneously
• Proactive and self-directed—you're comfortable owning a channel and driving it forward
• Familiarity with DTC/ecommerce metrics and attribution (UTMs, codes, etc.) and experience working in high-growth consumer brands are a plus

Benefits

• What We Offer
• Competitive salary package
• Comprehensive health, dental, and vision insurance
• Generous PTO and company holidays
• Perelel product discount
• Opportunity to shape the people function at a mission-driven company improving women's health