Responsibilities

• Act as the bridge between business teams and the PR function by translating business needs into clear, actionable PR requests.
• Ensure communication efforts are closely aligned with business priorities and deliver measurable impact for key initiatives.
• Serve as the gatekeeper for reviewing all external-facing business communication materials.
• Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles.
• Support the development of business narratives at both category and platform levels to shape TikTok Shop’s brand positioning.
• Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency.
• Manage a centralized “Success Stories Hub” to showcase high-quality TikTok Shop success cases for media, partners, and other stakeholders.
• Identify communication review process gaps and design effective workflows to address them.
• Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.

Requirements

• Bachelor’s degree in Communications, Marketing, or related field with 4+ years of experience in communications or PR, ideally in e-commerce or tech.
• Proven ability to translate business needs into impactful communication strategies and manage brand narratives across platforms.
• Strong content review and editing skills, ensuring alignment with global brand and communication standards.

Preferred

• Experience in process development, identifying gaps, and delivering training to enhance team communication practices.
• Excellent stakeholder management and collaboration skills, with the ability to liaise effectively between business and communication teams.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).