TikTok Shop Affiliate Manager

Responsibilities

• Affiliate Strategy & Growth
• - Develop and execute affiliate recruitment strategies that drive consistent GMV growth.
• - Identify opportunities to expand the affiliate network across different creator categories and audience segments.
• - Establish recruitment goals, creator qualification standards, and performance benchmarks.
• - Develop targeted recruitment strategies for new product launches, seasonal campaigns, and top-selling products.
• - Analyze affiliate performance to identify opportunities for growth and optimization.
• - Collaborate with the TikTok Shop Manager to establish monthly affiliate GMV goals and growth strategies.
• Creator Recruitment & Vetting
• - Oversee the identification, evaluation, and recruitment of high-potential TikTok Shop affiliates.
• - Establish creator qualification criteria based on GMV, content quality, audience demographics, engagement, and product relevance.

Requirements

• 2+ years of experience in affiliate marketing, influencer marketing, creator partnerships, or social commerce, including hands-on TikTok Shop experience.
• Strong understanding of TikTok Shop Seller Center and affiliate program management.
• Experience developing and executing creator recruitment and outreach strategies.
• Ability to evaluate creators based on sales performance, content quality, and audience relevance.
• Strong copywriting skills with experience creating effective recruitment messages and follow-up campaigns.
• Experience managing creator relationships and improving affiliate retention.
• Understanding of TikTok Shop affiliate GMV, commission structures, sample management, and creator performance metrics.
• Strong analytical skills and ability to make data-driven decisions.
• Excellent communication, organization, and project management skills.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Preferred

• Experience scaling a TikTok Shop affiliate program for an established e-commerce brand.
• Background in fashion, streetwear, apparel, or lifestyle products.
• Experience managing high-volume creator outreach and product seeding.
• Familiarity with Euka, Superfiliate, Cruva, and Discord .
• Experience building automated creator recruitment and follow-up workflows.
• Experience developing VIP creator programs, performance incentives, and creator communities.
• Familiarity with GMV Max and the relationship between affiliate content and paid advertising.