TikTok & Local Marketing Coordinator at The Fuzion Hair Studio | Smyrna, GA

The Fuzion Hair Studio

TikTok & Local Marketing Coordinator

Smyrna, GA (Hybrid)

Salary Not AvailableIntern/New GradContract

Posted 3 weeks ago

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Job Summary

Own the local TikTok flywheel for a salon by creating engaging behind-the-scenes content, turning organic reach into booked appointments, and growing a community-forward presence in Smyrna and Metro Atlanta.

Content Ownership: lead TikTok video creation featuring stylists and process work to drive bookings.
Organic Growth: craft zero-to-low cost strategies to convert viewers into paying clients.
Platform & Community: daily account management, trend participation, local hashtags, and partnerships to bridge online buzz with the storefront.

Job Description

TikTok-First Content Creation: Serve as the lead content creator for the salon. Capture behind-the-scenes footage, trendy transitions, and process videos featuring our stylists (like Ryli, Courtnee, and Brianna) and our in-house braider, Micalah.
Organic Lead Generation: Develop and execute creative, zero-to-low-cost marketing strategies specifically designed to convert TikTok viewers into paying, local salon clients.
Platform Management & Growth: Manage our TikTok account daily (and cross-post to Instagram Reels), actively engaging with followers, jumping on relevant audio trends, and utilizing local hashtags to capture the Metro Atlanta/Smyrna audience.
Community Engagement: Build relationships with neighboring Smyrna businesses, coordinate local partnerships, and represent the salon at community events to bridge the gap between our digital presence and our physical storefront.
Business Profile Optimization: Ensure our Google Business Profile and overall digital footprint are optimized to capture the search traffic generated from our social media buzz.