Social Media Coordinator
Wm Bolthouse Farms Inc
USA (Remote)
$27/hr - $30/hrIn-houseFull-timeMid level1+ years exp.
4 hrs ago
TikTok Content & Social Commerce Manager - US Company
Santa Monica, CA (On-site)
$85K/yr – $110K/yrMid Level5+ years expFull time
Posted 9 days ago
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Job Summary
Own end-to-end TikTok content strategy and creator partnerships to drive social commerce, store performance, and cross-functional programs in the US market.
- Own content strategy and editorial calendar alignment
- Lead creator partnerships and livestream initiatives
- Drive social commerce and retail impact through cross-functional collaboration
Job Description
Responsibilities
- Develop and execute TikTok content strategies that align with brand positioning and commercial objectives.
- Partner with internal marketing teams and external creators to produce engaging, high-performing short-form videos and livestream content.
- Build and maintain an editorial calendar to support product launches, seasonal campaigns, and key business priorities.
- Develop and execute store-integrated TikTok content strategies that connect online engagement with offline retail performance.
- Coordinate creator and KOL in-store content production, livestream events, and collaborative content with retail associates to increase local brand visibility and drive social commerce sales.
- Recruit and manage part-time on-site livestream hosts and content creators to support ongoing content production and live shopping initiatives.
- Partner closely with Retail Operations and Marketing teams to execute localized campaigns that translate TikTok engagement into measurable retail sales.
- Analyze content performance and optimize creative strategies based on audience insights, platform trends, and sales performance.
- Identify, recruit, and manage creators, influencers, affiliates, and agencies to support TikTok Shop growth.
- Develop long-term partnerships with creators to expand brand reach and drive authentic consumer engagement.
Requirements
- Bachelor’s degree in marketing, Business, Communications, or a related field.
- 5+ years of experience in TikTok, social media, content marketing, creator partnerships, or social commerce.
- Hands-on experience with TikTok Shop, creator campaigns, livestreams, or influencer marketing in the U.S. market.
- Strong understanding of TikTok trends, content strategy, and the creator ecosystem.
- Experience driving content-led sales growth and social commerce performance.
- Excellent project management and cross-functional collaboration skills, with experience working across global teams.
Preferred
- Experience in footwear, sportswear, apparel, fashion, or consumer brands is preferred.
Anta International
ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone’s life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, JACK WOLFSKIN and MAIA ACTIVE, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc’teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Traffic Signals
Monthly Visitors
1M
Monthly Google Ads Budget
$7.2K
Traffic Source Mix
Search
52.2%
Direct
32.2%
Referral
5%
Social
4.4%
Paid
2.4%
Headcount Trend
Current headcount: ~188
Marketing Team
Marketing Team Size
29 (15% of company)
Marketing Roles Posted (Last 30 Days)
1
