TikTok Content & Social Commerce Associate

New York City, NY (On-site)

$68K/yr - $75K/yr (Est.)Mid Level3+ years expContract

Posted 3 days ago

Job Summary

You will own the strategy and day-to-day management of the brand's organic TikTok channel, leading content planning, performance optimization, and cross-functional collaboration to grow engagement and commerce on TikTok Shop.

Own the strategy, planning, and day-to-day management of the brand's organic TikTok channel
Lead content calendar, performance analysis, and collaboration with PR/Influencer teams
Drive growth, UGC programs, and integration with other marketing channels

Job Description

Responsibilities

Own the strategy, planning, and day-to-day management of the brand's organic TikTok channel
Develop and maintain brand TikTok content calendar
Partner with PR/Influencer + Marketing teams on key initiatives and focuses, seasonal campaigns and tap into cultural moments
Manage content flow - schedule, publish / post cadence and optimize organic content based on performance insights and audience behavior
Operate scheduling & analytics tools (i.e. Tribe, Olapic)
Innovate in the social space and grow brand presence on the TikTok platform; evolve strategy to market relevancy and TikTok trends, while maintaining brand voice
Identify trending sounds, formats, hashtags, and conversations to increase organic reach and engagement
Foster community engagement by responding to comments, interacting with creators, and encouraging user-generated content
Monitor channel performance and report on key metrics including views, engagement rate, follower growth, watch time, click-through rate, and traffic to TikTok Shop
Continuously test new content formats and creative concepts to drive audience growth and increase conversion from content to commerce

Requirements

Bachelor’s degree completed
At least 3-5 years of work experience; with experience in a Social Marketing role, specifically touching TikTok / Shop as an organic and commerce channel
Prior experience scaling TikTok Shop channels from early stages (in similar industries across the beauty lifestyle, or fashion space)
Personal social media expertise a plus
Must “live and love” TikTok as a channel – understand TikTok culture and ecommerce operations
Staying up to date on trends, best practices, and innovations is a must
Experience scaling a beauty brand on TikTok Shop
Existing network of TikTok creators and affiliates
Knowledge of beauty trends and consumer purchasing behavior
Qualitative and quantitative analytical skills mandatory, with an ability to forecast and report out number based KPIs

Benefits

Generous employee discount to use on all your favorite L’Occitane en Provence product
L'Occitane en Provence offers a competitive compensation package and a comprehensive benefits package.

L'Occitane en Provence

3.6 Glassdoor

The L’OCCITANE Group is a leading international manufacturer and retailer of premium and sustainable beauty and wellness products. The Group operates in 90 countries worldwide and has 3,000 retail outlets, including over 1,300 of its own stores. Within its portfolio of premium beauty brands that champion organic and natural ingredients are: Maison L'Occitane en Provence, Melvita, Erborian, L’OCCITANE au Brésil, LimeLife by Alcone, ELEMIS, Sol de Janeiro and Dr. Vranjes Firenze. Innovative venture studio OBRATORI is also part of the Group. With its nature-positive vision and entrepreneurial ethos, L’OCCITANE Group is committed to investing in communities, biodiversity, reducing waste and to finding sustainable solutions to create a better and healthier planet.The mission statement of the Group is: With empowerment we positively impact people and regenerate nature. The L'OCCITANE Group is a certified B Corporation.

Founded in 1976

CHE

6.7K employees (631 in marketing)

group.loccitane.com

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