Responsibilities

• Organic TikTok Channel Management
• Own the strategy, planning, and day-to-day management of the brand's organic TikTok channel
• Develop and maintain brand TikTok content calendar
• Partner with PR/Influencer + Marketing teams on key initiatives and focuses, seasonal campaigns and tap into cultural moments
• Manage content flow - schedule, publish / post cadence and optimize organic content based on performance insights and audience behavior
• Operate scheduling & analytics tools (i.e. Tribe, Olapic)
• Innovate in the social space and grow brand presence on the TikTok platform; evolve strategy to market relevancy and TikTok trends, while maintaining brand voice
• Identify trending sounds, formats, hashtags, and conversations to increase organic reach and engagement
• Foster community engagement by responding to comments, interacting with creators, and encouraging user-generated content
• Monitor channel performance and report on key metrics including views, engagement rate, follower growth, watch time, click-through rate, and traffic to TikTok Shop

Requirements

• Bachelor’s degree completed
• At least 3-5 years of work experience; with experience in a Social Marketing role, specifically touching TikTok / Shop as an organic and commerce channel
• Prior experience scaling TikTok Shop channels from early stages (in similar industries across the beauty lifestyle, or fashion space)
• Personal social media expertise a plus
• Must “live and love” TikTok as a channel – understand TikTok culture and ecommerce operations
• Staying up to date on trends, best practices, and innovations is a must
• Experience scaling a beauty brand on TikTok Shop
• Existing network of TikTok creators and affiliates
• Knowledge of beauty trends and consumer purchasing behavior
• Qualitative and quantitative analytical skills mandatory, with an ability to forecast and report out number based KPIs

Preferred

• Experience scaling across international markets (preferred)
• Strong storytelling and creative ideation beyond core responsibilities (preferred)
• Experience with influencer marketing in fast-paced consumer brands (preferred)

Benefits

• Generous employee discount to use on all your favorite L’Occitane en Provence product
• L'Occitane en Provence offers a competitive compensation package and a comprehensive benefits package.