Thought Leadership Marketing Specialist II-B2B Retail

Overland Park, KS (Hybrid)

$56K/yr – $83K/yrMid Level2+ years expFull time

Posted 8 days ago

Job Summary

Own end-to-end B2B content from ideation to publication, coordinate editorial calendars and stakeholder reviews, and leverage AI tools to scale drafting, editing, and research across channels.

  • Lead content development and publication across blogs, social, and email
  • Coordinate calendars, reviews, and publishing with Product Marketing, Communications, and Legal
  • Analyze content performance and surface actionable insights to leadership

Job Description

Responsibilities

  • Write, edit, and proofread B2B content across a range of formats including blog posts, social media content, email copy, executive summaries, event materials, and supporting assets for white papers and guides
  • Manage and maintain the editorial content calendar, coordinating deadlines, reviews, and publishing schedules across stakeholders
  • Publish and distribute content across digital channels including the company website/blog, LinkedIn, email, and internal platforms - ensuring accuracy, brand consistency, and proper formatting
  • Support the organization, tagging, and maintenance of content within Seismic and other sales enablement or content management platforms, ensuring assets are current, findable, and correctly categorized
  • Coordinate content review and approval workflows with internal stakeholders including Product Marketing, Communications, and Legal as needed
  • Track and report on content performance metrics - including page views, engagement, email open rates, and content usage in Seismic - and surface insights to the Sr. Manager
  • Support event content needs including pre-event social content, on-site materials coordination, and post-event recap content
  • Conduct research to support thought leadership content development - including industry trends, competitive landscape, and customer insights
  • Actively use AI tools to accelerate drafting, editing, content repurposing, and research tasks - helping the team scale content production efficiently
  • Assist with the management of freelance contributor submissions - coordinating edits, formatting, and publishing logistics

Requirements

  • Bachelor's degree in related discipline and 2 years of experience in content marketing, copywriting, editorial coordination, or related marketing role. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 6 years' experience in a related field.
  • Strong writing and editing skills across multiple content formats - ability to write clearly and engagingly for B2B audiences
  • Experience managing content calendars and publishing workflows, with strong attention to detail and ability to juggle multiple deadlines simultaneously
  • Familiarity with content management systems, social publishing tools, and sales enablement platforms (Seismic or similar preferred)
  • Active user of AI writing and productivity tools - including generative AI for drafting, editing, and content repurposing
  • Strong organizational and project coordination skills - ability to manage multiple content workstreams without dropping details
  • Collaborative team player with strong communication skills; comfortable working across marketing, communications, and product stakeholders
  • Automotive industry knowledge not required; curiosity and ability to develop subject matter familiarity quickly is valued
  • Travel: Up to 10%

Preferred

  • Degree in Marketing, Communications, Journalism, English, or related field.
  • Experience with content performance reporting and basic analytics preferred.

Benefits

  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.
Cox Automotive logo

Cox Automotive

Cox Automotive is a full service vehicle care and repair center. We offer under-car services, state inspections, full detailing services, restoration and performance services as well as fleet maintenance programs.Cox Automotive is involved in our community; we support "The Pittsburgh Project", "Eden Christian Academy", and "Young Life". INTEGRITY QUALITY COMMUNITY

Founded in 2009
Sewickley, Pennsylvania, USA
646 employees (25 in marketing)

Salaries

Posted range

$56K/yr – $83K/yr

Taken straight from the job posting.

See all Cox Automotive salaries

Traffic Signals

Monthly Visitors
45.1K
Traffic Source Mix
Search
35%
Direct
54.4%
Referral
7.3%
Social
2.5%
Paid
0.7%

Headcount Trend

Current headcount: ~645

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Thought Leadership Marketing Specialist II-B2B Retail

Cox Automotive · Overland Park, KS · Hybrid