Thought Leadership Marketing Specialist II-B2B Retail

Atlanta, GA (Hybrid)

$56K/yr – $83K/yrMid Level2+ years expFull time

Posted 5 hrs ago

Job Summary

Own the editorial lifecycle for B2B content at Cox Automotive, shepherding it from ideation through publishing and performance analysis while coordinating across Product Marketing, Communications, Legal, and Sales Enablement to scale impact.

  • Own the content calendar, publication workflows, and cross-functional reviews
  • Lead distribution across website, LinkedIn, email, and internal channels with brand-consistent formatting
  • Leverage AI tools to accelerate drafting, editing, and repurposing while tracking performance

Job Description

Responsibilities

  • - Write, edit, and proofread B2B content across a range of formats including blog posts, social media content, email copy, executive summaries, event materials, and supporting assets for white papers and guides
  • - Manage and maintain the editorial content calendar, coordinating deadlines, reviews, and publishing schedules across stakeholders
  • - Publish and distribute content across digital channels including the company website/blog, LinkedIn, email, and internal platforms - ensuring accuracy, brand consistency, and proper formatting
  • - Support the organization, tagging, and maintenance of content within Seismic and other sales enablement or content management platforms, ensuring assets are current, findable, and correctly categorized
  • - Coordinate content review and approval workflows with internal stakeholders including Product Marketing, Communications, and Legal as needed
  • - Track and report on content performance metrics - including page views, engagement, email open rates, and content usage in Seismic - and surface insights to the Sr. Manager
  • - Support event content needs including pre-event social content, on-site materials coordination, and post-event recap content
  • - Conduct research to support thought leadership content development - including industry trends, competitive landscape, and customer insights
  • - Actively use AI tools to accelerate drafting, editing, content repurposing, and research tasks - helping the team scale content production efficiently
  • - Assist with the management of freelance contributor submissions - coordinating edits, formatting, and publishing logistics

Requirements

  • - Bachelor's degree in related discipline and 2 years of experience in content marketing, copywriting, editorial coordination, or related marketing role. The right candidate could also have a different combination, such as a master's degree and up to 2 years' experience; or 6 years' experience in a related field.
  • - Strong writing and editing skills across multiple content formats - ability to write clearly and engagingly for B2B audiences
  • - Experience managing content calendars and publishing workflows, with strong attention to detail and ability to juggle multiple deadlines simultaneously
  • - Familiarity with content management systems, social publishing tools, and sales enablement platforms (Seismic or similar preferred)
  • - Active user of AI writing and productivity tools - including generative AI for drafting, editing, and content repurposing
  • - Strong organizational and project coordination skills - ability to manage multiple content workstreams without dropping details
  • - Collaborative team player with strong communication skills; comfortable working across marketing, communications, and product stakeholders
  • - Automotive industry knowledge not required; curiosity and ability to develop subject matter familiarity quickly is valued
  • - Travel: Up to 10%

Preferred

  • - Degree in Marketing, Communications, Journalism, English, or related field.
  • - Experience with content performance reporting and basic analytics preferred.

Benefits

  • - A competitive salary and top-notch bonus/incentive plans.
  • - Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • - Comprehensive healthcare, with multiple options for individuals and families.
  • - Generous 401(k) retirement plans with company match.
  • - Professional development and continuing education opportunities.
  • - Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • - Extra perks like pet insurance, employee discounts and much more.
  • - The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members.
Cox Automotive Inc. logo

Cox Automotive Inc.

3.9 Glassdoor

Cox Automotive is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear CapitalTM, CentralDispatch® and FleetNet America®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with $22 billion in annual revenue.

Founded in 1997
Atlanta, Georgia, USA
11K employees (680 in marketing)
76% recommend to a friend
82% CEO approval

Salaries

Posted range

$56K/yr – $83K/yr

Taken straight from the job posting.

See all Cox Automotive Inc. salaries

Traffic Signals

Monthly Visitors
14.4M
Monthly Google Ads Budget
$13.3K
Traffic Source Mix
Search
9.2%
Direct
83.3%
Referral
6.3%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~10.5K

Recent News

Cox Automotive Inc. logo

Thought Leadership Marketing Specialist II-B2B Retail

Cox Automotive Inc. · Atlanta, GA · Hybrid