Responsibilities

• Build, schedule and publish a high volume of daily content on Facebook.
• Write sharp, engaging captions and on-screen text. Workshop headlines and copy with editors to ensure everything published reflects the smart, accessible and entertaining voice of NYT Cooking.
• Select, crop, and optimize food photography for Facebook feeds. Add text, graphics and layout elements to posts using design platforms like Figma.
• Publish daily vertical videos on Facebook Reels to drive reach, engagements and referrals.
• Foster community by actively engaging with our followers in Facebook comments; translate conversations happening on Facebook into actionable, relevant content and product ideas.
• Actively participate in regular Facebook promo meetings, brainstorming creative ways to visually package and promote upcoming recipes, articles, videos and seasonal tentpoles.
• Work towards traffic and engagement goals on our Facebook account; use analytics to make informed decisions that serve the Cooking strategy. Interpret data and signals to know what content is the right fit for what audiences at what time (holidays, seasonality, trends).
• Track engagement rates, growth statistics, reader responses and other metrics. Regularly communicate these data points to the editorial team, translating them into actionable takeaways that shape future storytelling.
• Collaborate with social editors of other NYT Facebook accounts, finding opportunities to reach new audiences and drive traffic back to site.
• Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

• 3+ years of experience working as a social editor or manager for a brand or publication, with direct experience running high-follower Facebook accounts.
• Exceptional editorial judgement and copywriting skills, with the ability to write clearly, concisely, and in a distinct, engaging voice.
• Hands-on experience with social scheduling platforms, graphic design platforms like Figma, database platforms like AirTable and digital analytics software like Facebook Insights, Dash Social, ManyChat, NewsWhip and Google Analytics.

Preferred

• A strategic mind with a bend towards testing and iterating to find what resonates with various audiences.
• Functional cooking knowledge or culinary experience, and a love of cooking and recipes.
• A commitment to collaboration and collegiality.
• Willingness to learn new skills and pitch in when needed to accomplish the goals of a small team.
• A deep passion for food, cooking and the mission of The New York Times.

Benefits

• For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock.
• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, employee stock purchase plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.