Responsibilities

• Schedule & publish content across Instagram, TikTok, X, and YouTube, and more social channels — helping monitor and track the content calendar and ensuring every post goes live at the right time, in the right format, on the right channel.
• Engage with the community by responding to comments on our posts in a way that builds connection and reflects the brand’s personality.
• Monitor and flag comments and content that warrant escalation - use strong judgment to identify what’s important, what aligns with the brand, and when a conversation or issue requires client awareness or intervention.
• Proactively engage across the internet — monitoring conversations, trends, and cultural moments where our brand has a genuine reason to show up (think: the Duolingo model of cultural participation, not reactive customer service).
• Lead and track community outreach initiatives - organize DM outreach and responses, maintain clear tracking in spreadsheets, and keep all relevant stakeholders informed on progress, follow-ups, and next steps.
• Support creator outreach as needed — assist with identifying, contacting, and coordinating with creators to support social and community initiatives.

Requirements

• Exceptional writing skills — you can adapt tone fluidly while maintaining a consistent brand identity, and your copy is clean, clever, and platform-native.
• Deep, genuine love of social media and internet culture. You’re not learning this stuff — you already know it.
• Experience at a social media agency or in-house at a brand with a standout, successful social presence.
• The ability to move quickly, stay culturally relevant, and exercise sharp judgment about when and how to engage.
• Hands-on experience with social media planning, publishing, and reporting tools (e.g. Dash, Sprout Social, or similar).
• Comfort analyzing social performance data — you can read what the numbers are telling you and translate that into clear optimizations and actionable recommendations.
• We are an AI-forward workplace. Familiarity with generative AI tools and a willingness to integrate them into your daily workflow is highly encouraged.
• Strong technical proficiency — comfortable working with current phones, computers, and social publishing tools, with a practical understanding of file sizes, formats, uploads, downloads, and other technical requirements that keep content publishing workflows running smoothly.

Preferred

• Background in concepting, content development, and social content creation, specifically short-form video (TikTok, Reels, YouTube Shorts).
• Hands-on experience shooting, editing, or producing short-form video content.

Benefits

• 401(k) Participation: Access to our 401(k) retirement plan, including a company match
• Statutory Benefits: Eligibility for all legally mandated benefits as required by law.