Temporary Senior Manager, Lifecycle Marketing

Responsibilities

• General Responsibilities include but not limited to:
• Working closely with the VP, Growth & Digital, you will lead lifecycle campaigns and contribute to a broader range of digital marketing initiatives, from acquisition and discovery through booking, pre-arrival and repeat stays.
• Email, SMS and CRM will be major areas of ownership, including our Klaviyo rollout and lifecycle roadmap. Alongside that work, you will actively support affiliate marketing, SEO, generative engine optimization (GEO), digital reporting and website conversion initiatives. These are ongoing parts of the role, with priorities set across the broader digital roadmap.
• You will manage campaign planning, work directly with property teams and agencies, and personally build, test and launch initiatives. We’re looking for a versatile digital marketer with deep Klaviyo expertise, strong technical fluency and advanced practical AI skills who can move comfortably between strategy, analysis and execution.
• Lifecycle strategy, email and SMS
• Develop the lifecycle strategy and CRM roadmap across the brand and properties, including email and SMS. Partner with Klaviyo and developers on migration, data mapping and integrations.
• Build and optimize email and SMS campaigns, segmentation and personalization using guest behavior, reservation history, preferences, engagement and loyalty status.
• Plan how brand and property communications work together, including cross-property discovery, contact frequency and audience exclusions.
• Build and optimize transactional, pre-arrival, welcome, abandoned cart, browse abandonment, post-stay, repeat-stay and OTA-to-direct journeys.
• Establish a testing program to improve conversion, retention and direct revenue.

Requirements

• Typically 6+ years of lifecycle and digital marketing experience, combining email and SMS expertise with experience contributing to broader acquisition, conversion or growth initiatives.
• Deep, hands-on Klaviyo expertise across email and SMS, including automated journeys, segmentation, dynamic content, testing and reporting.
• Experience implementing or migrating a CRM program and working across multiple brands, properties or business units.
• Strong technical fluency with HTML/CSS, event-based marketing, data structures and integration troubleshooting; comfort working with APIs, webhooks and developers.
• Advanced practical AI skills, with examples of workflows or automations you have built beyond basic copy generation.
• Strong analytical skills and experience with GA4, marketing dashboards and performance reporting.
• Working knowledge of affiliate marketing, SEO and AI search visibility, with the ability to coordinate specialists and move projects forward.
• Excellent project management, writing and quality-control skills.
• Confidence working directly with property teams and balancing multiple stakeholders and deadlines.
• A commercial mindset and a track record of improving conversion, retention or customer lifetime value.

Benefits

• Medical insurance, dental insurance, vision insurance, life insurance, short-term and long-term disability insurance
• 401(k) Retirement Plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave (provided in accordance with applicable law)
• Employee assistance program (EAP)
• Educational opportunities / Tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law
• For Employees Based in Washington:
• 8 paid holidays per year