Temporary PR & Seeding Coordinator - LA

Los Angeles, CA (Hybrid)

Salary Not AvailableMid LevelTemporary

Posted 5 months ago

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Job Summary

The job posting describes a temporary Americas Brand Marketing role at Dr. Martens focused on executing the US PR and Seeding strategy, supporting brand-building through earned media and seeding, and coordinating cross-functional efforts. The role requires US media landscape awareness, deadline focus, and collaboration, with travel up to 10% and a strong emphasis on producing reports and calendars. Benefits and a 3-6 month assignment are noted, alongside a framework of responsibilities and requirements.

Job Description

Responsibilities

  • As a part of the Americas Brand Marketing Team, this position plays a pivotal role in Dr. Martens’ brand building activities. You will be responsible for adopting the global PR strategy and executing against a compelling US PR and Seeding strategy to grow and elevate the DM’s brand through product-focused campaigns, earned media and seeding executions. You will also assist in building brand reputation and help to foster relationships with a network of influential media partners and key industry contacts.
  • Assist the PR and Seeding Specialist, Americas with the execution of the Americas PR and Seeding Strategy, ensuring focused time-conscious product placement, earned media and seeding projects to drive brand heat and grow Dr. Martens consumer base.
  • Partner with PR and Seeding team to support PR agency briefings, partnerships and events including administrative tasks, budget tracking, KPI and monthly reporting.
  • Supports cross-functional teams to align on US brand initiatives, seeding, storytelling, and cultural moment opportunities
  • Assist PR and Seeding team on seeding targets and opportunities to fit local needs
  • Leads communication between US Distribution Centre, Planning, Merchandising and Retail teams to ensure product and compliance deadlines
  • Drives and facilitates all product production and seeding orders with cross-functional partners, vendors and creative team
  • Leads creative production on seeding materials in partnership with Global PR and Seeding Lead
  • Drives monthly product and events calendar for internal team and external PR agency partners
  • Develops PR and Seeding reports, recaps with cross-functional team
Dr. Martens plc logo

Dr. Martens plc

3.8 Glassdoor

Dr. Martens is an iconic British footwear brand founded in Northamptonshire, England. Its first silhouette, the 1460 boot - named after the date it was produced - rolled off the production line on 1st April 1960. Originally chosen by workers for their air-cushioned comfort and durability, “Docs” or “DM’s” were later adopted by musicians and subcultural pioneers who took them from the street to the global stage.Over six decades later, Dr. Martens operates in more than 60 countries and employs around 3,700 people. The company continues to honour the brand’s heritage through its ‘Made in England’ footwear, manufactured at its original Northamptonshire factory, while meeting global demand from multiple high-quality production sites across Asia. All our products are made with an unwavering commitment to craft, combined with innovative techniques.A brand built to put a bounce in the step of those who stand out from the crowd, Dr. Martens is available through Direct-to-Consumer (Retail and Ecommerce) and Wholesale channels. The brand’s collections range from its Original silhouettes - The Icons such as the 1460 boot, 1461 shoe, 2976 Chelsea boot, and Adrian loafer - to modern franchises like the Zebzag, Buzz, and Lowell. The lineup also includes an extensive range of sandals, a dedicated Kids collection, and a curated selection of bags, small leather goods, and accessories. Every Dr. Martens collection reflects craftsmanship, heritage, timeless style, comfort, and versatility. Having transcended generations, the brand stays as relevant today as it was at its inception. Its signature yellow welt stitching, grooved sole edges, and scripted “With Bouncing Soles” heel loops remain iconic symbols recognised around the world.Dr. Martens plc (DOCS.L) is listed on the main market of the London Stock Exchange and is a constituent of the FTSE 250 index.For more information, visit www.drmartens.com or www.drmartensplc.com

Founded in 1995
London, England, GBR
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70% CEO approval

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