Responsibilities

• Completes creative briefs for assigned clients for: Meta Ad Creatives, Email Campaigns, Email Flows
• Majority of work will be emphasized on Meta Ads, with supplementary work on Email
• For your assigned clients engaging with us on Meta Ads services, you will be responsible for backend management including account scaling, budget management, account maintenance/structure, and new testing
• Manage each email client’s marketing calendars leveraging past performance and competitive analysis to guide decisions on campaigns and flows to run in the account
• All ad and email implementation will be handled by our associate level employees, but we do expect you to QA them before turning live
• Compile clients’ monthly reports
• Update client KPI Tracker - Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
• For select ads clients only, provide a weekly email recap of current performance
• Address any client emails as they pertain to the service, strategy, results, etc.

Requirements

• 2+ years of paid Meta advertising experience
• 1+ years of Email Marketing/ Klaviyo experience
• 1+ years experience creating and executing ideas at an agency focused on e-commerce brands
• Expert knowledge of Meta and Shopify
• You've managed more than 5 clients at one time with budgets over 5K
• Ability to translate marketing objectives into clear creative strategies
• Understanding of digital marketing principles, specifically paid social best practices
• Strong communication skills (verbal and written)
• Track record of using analytics to provide strategic recommendations and drive growth for direct-to-consumer brands
• Solid understanding of marketing research and consumer psychology