Responsibilities

• Campaign Planning and Execution
• Provide additional value within self-serve DSP partners through the evaluation of campaign strategy, optimizations, reporting and measurement provided by the DSP partners; delve into campaign setup in-platform; and develop learnings and opportunities for future campaigns (post-mortems)
• Support activation team with direct IO partnership evaluation, planning, and execution.
• Drive media activation thought leadership within the holistic process in partnership with the SME.
• Focus on programmatic innovation and be a champion for the program.
• Support agency partners and activation team in building strong holistic campaigns.
• Expand programmatic (PMP, PG) and direct buying opportunities as applicable by campaign.
• Review of new solutions and partners as applicable.
• Lead Roadmap, Learning Agenda and Engagement Model for the Programmatic and Direct channels
• Supports programmatic adoption across the agency.