Responsibilities

• Integrated Strategy Collaboration: Coordinate closely with Integrated Planning, eCommerce (Flywheel), and Digital Activation teams to ensure seamless integration of brand and eCommerce media strategies
• Integrated Strategy Collaboration: Support IAT strategic planning deliverables by embedding eCommerce thinking across audience, communications, and holistic strategic approaches
• Integrated Strategy Collaboration: Collaborate with Planning Leadership to integrate retail media inputs, including JBP commitments, distribution priorities, key retailers, category insights, and KPIs
• Integrated Strategy Collaboration: Incorporate eCommerce considerations into growth audience development, insights, and targeting as part of a unified audience framework
• Integrated Strategy Collaboration: Drive connectivity and visibility between brand media initiatives (e.g., launches, high‑impact placements, special activations, new creative) and eCommerce media moments (e.g., retailer tentpoles, product launches)
• Full‑Funnel eCommerce Media Leadership: Define and implement ways of working that strengthen integration between upper‑ and lower‑funnel media strategies
• Full‑Funnel eCommerce Media Leadership: Champion full‑funnel connectivity by establishing best practices and leading education across internal teams
• Full‑Funnel eCommerce Media Leadership: Partner with retailer partners to identify and activate opportunities across the full funnel
• Full‑Funnel eCommerce Media Leadership: Lead the development of full‑funnel media approaches with key retail partners
• Full‑Funnel eCommerce Media Leadership: Collaborate with Flywheel to develop Retail “Big Ideas” as part of the annual planning process
• Retailer Paid Social & Platform Consulting: Lead paid social planning consultation for retailer social media campaigns
• Retailer Paid Social & Platform Consulting: Audit retailer social media capabilities and identify high‑impact opportunities aligned to client goals
• Retailer Paid Social & Platform Consulting: Provide strategic guidance on retailer‑specific social platforms and formats
• Thought Leadership, Collaboration & Governance: Attend key retailer meetings, joint business planning sessions, and QBRs
• Thought Leadership, Collaboration & Governance: Support the development of eCommerce briefing frameworks and tactical planning templates
• Thought Leadership, Collaboration & Governance: In partnership with the EUNA eCommerce team, share industry‑led POVs and thought leadership on commerce advancements, platforms, and strategic partnerships
• Thought Leadership, Collaboration & Governance: Collaborate with OMD Marketing Science and Flywheel teams to advance full‑funnel reporting, measurement frameworks, and learning agendas
• Thought Leadership, Collaboration & Governance: Partner with the OMG Center of Excellence to identify and activate new technology integrations and omni‑channel use cases that deliver incremental business value