Marketing Manager
Wildix
USA (Remote)
$75K/yr - $88K/yrIn-houseContractMid level5+ years exp.
9 hrs ago
Temporary Director of Commercial Marketing
New York, USA (On-site)
$85/hr – $100/hrSenior Level8+ years expTemporary
Posted 6 months ago
Job Summary
Drive multi-channel performance marketing and growth with a data-driven, AI-aware approach across Faherty’s paid and organic channels.
- Must-have: 8+ years in performance marketing with brand and agency experience
- Standout: Cross-functional leadership across Creative, Merchandising, Retail, and Wholesale
Job Description
Responsibilities
- Own in-channel performance marketing across paid social, SEM, SEO, affiliate, and emerging AI-driven acquisition channels- making confident, data-backed calls on channel mix and budget allocation
- Drive customer acquisition strategy with a strong command of CAC, LTV, ROAS, and media efficiency metrics
- Lead prospecting and retargeting programs- building and optimizing audience segmentation, lookalike strategies, and full-funnel conversion paths
- Manage lifecycle and retention marketing team through CRM, email/SMS, and loyalty strategies that increase repeat purchase and long-term customer value
- Manage and optimize the marketing catalog- ensuring product data is clean, structured, and performing across all channels
- Build and maintain dashboards that surface real-time performance insights and translate data into clear actions for leadership
- Own in-channel reporting and make proactive recommendations on prospecting, spend reallocation, and emerging opportunities
- Oversee the marketing tech stack and optimize tools, attribution models, and data infrastructure to improve decision-making and performance visibility
- Partner with ecommerce and merchandising to align catalog priorities with channel sequencing and sell-through goals
- Contribute to integrated go-to-market plans across wholesale, retail, and digital- translating seasonal priorities into coordinated, high-impact activations
- Work cross-functionally with Creative, Merchandising, Retail, and Wholesale to keep execution tight and on-brand
- Think strategically about how AI and automation are reshaping marketing operations, from smarter product data usage to AI-driven acquisition and go-to-market workflows
- Evaluate and implement tools that allow the team to do more with less, balancing human judgment with AI capability
- Stay ahead of emerging platforms (TikTok, AI-native channels) and bring a modern, zeitgeist-aware perspective to all marketing decisions
Requirements
- Bachelor’s degree or equivalent work experience
- Minimum 8 years of experience in performance marketing, growth, or commercial marketing- with time at both a brand and an agency strongly preferred
- Deep fluency in performance marketing platforms and attribution modeling- paid social, SEM/SEO, affiliate, and other acquisition channels
- Strong understanding of marketing technology stack architecture, including the interplay between engagement tools, ad serving platforms, and data infrastructure
- Experience with core marketing platforms including CMS, customer engagement platforms
- Proficiency with project and product management platforms such as Airtable, Jira, or Asana; experience with BI tools and experimentation frameworks
- Familiarity with global data privacy and consent regulations as they apply to digital marketing operations
- Modern and digitally native- fluent in TikTok, AI marketing tools, and the current marketing zeitgeist
- Analytically rigorous and operationally sharp- comfortable with financial modeling, forecasting, and performance dashboards
- Exceptional communicator- able to simplify complexity, break down technical concepts for both business and creative stakeholders, and drive alignment across the org
Preferred
- time at both a brand and an agency strongly preferred
Benefits
- Health benefits
- 401(K) Plan with company match
- Incentives Program
- Commuter Options/Benefits
- Generous employee discount
Faherty Brand
3.1 Glassdoor
Inspired by the sun, we're a family brand all about quality, legendary comfort and good vibes.
Founded in 2013
New York, New York, USA
415 employees (43 in marketing)
42% recommend to a friend
64% CEO approval
Salaries
Posted range
$85/hr – $100/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
23 (6% of company)
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
979K
Monthly Google Ads Budget
$2.9K
Traffic Source Mix
Search
26.4%
Direct
62.7%
Referral
5.1%
Social
4.5%
Paid
1.2%
Headcount Trend
Current headcount: ~415
News about Faherty Brand
Links
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