Responsibilities

• Track campaign timelines and coordinate with internal teams to ensure assets and approvals are received on time
• Build, launch, and monitor digital campaigns across paid social platforms and YouTube based on approved media plans
• Follow platform and team best practices for campaign builds, QA, testing, and reporting, flag discrepancies or issues promptly
• Monitor campaign pacing and performance, make approved optimizations, and surface observations and learnings to the team
• Export data from various platforms and sources, create results tables, and support the team in identifying key insights
• Track campaign spend, maintain budget trackers, and support validation of media partner invoices
• Participate in team brainstorms and planning discussions, providing executional input as needed
• Troubleshoot platform issues with media vendors and escalate when needed
• Stay current on relevant platform updates and share changes that may affect campaign setup, delivery, or paid amplification

Requirements

• 1–3 years of experience in digital or social marketing, with hands-on exposure to building, trafficking, monitoring, or reporting on paid digital campaigns
• Hands-on experience with Meta Ads Manager and/or Google Ads (video)
• Experience with campaign QA and reporting
• Strong Excel skills and comfort working with campaign data, budgets, and trackers
• Clear written and verbal communication skills, with the ability to provide concise status updates, ask questions, and flag issues
• Basic understanding of organic social platforms and how they relate to paid amplification
• Dependability, flexibility, organization, and resourcefulness
• Ability to take ownership of assigned tasks and follow through on deadlines
• Strong attention to detail and commitment to accuracy

Preferred

• Exposure to campaign builds on platforms such as TikTok, Pinterest, Snap, or LinkedIn is a plus
• Experience with A/B testing or measurement studies is a bonus
• Familiarity with Google Analytics (GA), Google Tag Manager (GTM), campaign tagging, and tracking concepts is a plus