Responsibilities

• Drive User Acquisition through Xiaohongshu
• Own the growth of Think Academy’s Xiaohongshu channel, with a focus on acquiring qualified users and generating leads. Continuously test different content directions and optimize channel performance.
• Create High-Quality Content
• Own the full content process, including topic selection, scripting, copywriting, visual content, and publishing. Create content that combines user value, platform appeal, and brand/product relevance, with the goal of attracting the right target parents — not simply maximizing traffic.
• Connect Content with Paid Growth & Conversion
• Understand Xiaohongshu advertising and basic marketing funnels. Focus on the full journey from content → inquiry → lead → conversion, using advertising and conversion data to continuously improve content and acquisition efficiency, while collaborating with the paid media and sales teams.
• Analyze, Iterate, and Scale
• Track content, traffic, and acquisition performance. Identify what works, why it works, and how to scale it, continuously improving the content strategy and building repeatable user acquisition methods.

Requirements

• 2+ years of Xiaohongshu operations experience , with experience independently managing an account and being accountable for content performance;
• Hands-on experience with Xiaohongshu paid advertising , with a solid understanding of paid media and user acquisition fundamentals;
• Experience in education, tutoring, or education technology ;
• Strong content skills, with the ability to independently handle topic selection, scripting, copywriting, and content production;
• Strong sense of ownership, attention to detail, and ability to proactively drive projects and deliver results;
• CET-6 or above , with the ability to communicate in English in day-to-day work;
• Willingness to work onsite in Beijing ;
• Willingness to travel to the US for 3–4 months during the initial stage of the role .

Preferred

• Strong research skills and the ability to quickly understand and synthesize complex topics;
• Strong user insight and understanding of parents’ needs and decision-making;
• Experience using AI tools to improve content production efficiency;
• Ability to take feedback, iterate quickly, and thrive in a fast-paced environment.