Responsibilities

• Lead integrated communications and cultural strategy across all McDonald’s AACM workstreams, translating business objectives into full-funnel channel architecture and campaign systems
• Own annual and campaign-level StratPack deliverables (Fan Truth Tour, Pulse Reports, Competitive Reviews, Planning Sessions), ensuring outputs directly inform media, creative, and investment decisions
• Direct media strategy inputs in partnership with MIAT and Publicis teams, shaping channel mix, audience strategy, well-rationalized media partner recommendations, custom partnership evaluation, and Investment Briefing recommendations
• Lead Custom Partnerships strategy and oversight, from RFI/RFP development through execution, ensuring cultural credibility and measurable business impact
• Pressure-test creative concepts, talent casting, and campaign rollouts through a culturally fluent lens rooted in African-American consumer insight
• Provide ongoing audience intelligence and marketplace POV to inform Always-On brand stewardship and long-term planning
• Maintain senior-level client relationships, influencing cross-agency alignment and strengthening Translation’s credibility as a media-fluent strategic partner
• Oversee Context resourcing, workflow rigor, and mentorship of planners supporting the McDonald’s business

Requirements

• 7+ years of experience in communications planning, connections planning, integrated media strategy, or cultural strategy within an agency or brand environment
• Demonstrated experience leading integrated campaigns for large, complex brands
• Proven experience developing strategies that engage multicultural or African American audiences
• Advanced integrated communications planning across paid, owned, earned, experiential, and custom partnerships
• Strong command of audience strategy, channel role definition, and reach/frequency implications
• Ability to translate cultural research and data into clear, commercially grounded recommendations
• Deep fluency in African-American consumer dynamics, subcultures, and media behaviors
• Expertise evaluating media partners and partnerships using audience fit, indexing, and performance signals
• Executive-level presentation and stakeholder management skills
• Operational discipline within complex, matrixed, multi-agency systems
• Strong casting judgment across talent, influencers, and internal team configurations
• Ability to balance innovation with business practicality and investment realities

Preferred

• Experience working on QSR and/or large-scale retail brands
• Experience within complex Integrated Agency Team (IAT) ecosystems
• Direct involvement in Investment Briefings, RFI/RFP development, and custom partnership negotiations
• Experience mentoring, coaching, and developing mid-to-senior planners
• Deep organizational and operational skills adapted to high-paced workflows