Responsibilities

• Develop and lead comprehensive outdoor strategies that align with clients' marketing objectives and target audiences
• Manage the planning process, including researching and selecting media tactics, negotiating media rates, and managing media budgets
• Oversee the production and execution of outdoor campaigns, including any experiential and non-traditional activations
• Collaborate with internal teams (e.g., media planners, creative, analytics) to ensure cohesive and integrated campaign execution
• Build and maintain strong relationships with media vendors and negotiate favorable rates and placements
• Provide guidance, support, and mentorship to a team of media planners and buyers
• Prepare and present comprehensive reports on campaign performance, offering insights and recommendations for optimization
• Stay informed about industry trends and emerging media platforms to identify new opportunities for effective local activation
• Other duties as assigned
• The Associate Director, Activation, OOH will oversee the planning, implementation, and optimization of local activation campaigns including traditional and non-traditional outdoor as well as experiential and other activations

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field. A master's degree is a plus
• At least 5 years of experience in media planning and buying, with a focus on out-of-home, preferably within an advertising or media agency
• In-depth knowledge of the out-of-home marketplace across top DMA's
• Excellent communication and presentation skills, with the ability to articulate media strategies and campaign results to internal teams and clients
• Leadership abilities to manage and motivate a team, delegate tasks effectively, and foster a collaborative work environment
• Strong negotiation skills to secure favorable media rates and placements
• Familiarity with media research tools and industry trends
• Ability to multitask, prioritize, and meet deadlines in a fast-paced, dynamic environment
• Passion for the media industry and staying up-to-date with industry trends

Preferred

• A master's degree is a plus.