Responsibilities

• Develop and lead comprehensive outdoor strategies that align with clients' marketing objectives and target audiences.
• Manage the planning process, including researching and selecting media tactics, negotiating media rates, and managing media budgets.
• Oversee the production and execution of outdoor campaigns, including any experiential and non-traditional activations
• Collaborate with internal teams (e.g., media planners, creative, analytics) to ensure cohesive and integrated campaign execution.
• Build and maintain strong relationships with media vendors and negotiate favorable rates and placements.
• Provide guidance, support, and mentorship to a team of media planners and buyers.
• Prepare and present comprehensive reports on campaign performance, offering insights and recommendations for optimization.
• Stay informed about industry trends and emerging media platforms to identify new opportunities for effective local activation.
• Other duties as assigned.
• Please note: this position is covering a leave of absence through the end of November.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field. A master’s degree is a plus.

Preferred

• A master’s degree is a plus.