Responsibilities

• Own the day-to-day management of Lip Lab’s social media channels, including content publishing, calendar management, community management, and ongoing channel optimization.
• Manage the execution of the social content calendar, ensuring content is published accurately and on schedule.
• Create and publish social-first content as needed, while primarily leveraging and maximizing content generated through Lip Lab’s UGC and creator programming.
• Identify opportunities to repurpose and optimize existing creator, UGC, campaign, and brand content for organic social.
• Actively engage with the Lip Lab community through comments, messages, and other community management opportunities.
• Monitor social trends, platform updates, and cultural moments to identify opportunities for Lip Lab to participate in relevant and authentic ways.
• Partner with internal teams to ensure social content supports broader marketing priorities, launches, and key brand moments.
• Lead the day-to-day management of Lip Lab’s UGC programming through Skeepers, including creator briefing, content coordination, asset management, and program optimization.
• Develop clear and compelling creator briefs that inspire high-quality, social-first content aligned with Lip Lab’s brand and marketing priorities.
• Review incoming UGC content and identify the strongest assets for use across organic social, paid media, and other marketing channels.

Requirements

• 5+ years of marketing experience with at least 2-3 years of experience in social media, influencer marketing, creator partnerships, or a related field, preferably within beauty, lifestyle, fashion, or another highly social-first consumer category.
• Proven experience managing brand social media channels, including content publishing, community management, and day-to-day channel operations.
• Experience developing and managing UGC or creator programming; experience with Skeepers is strongly preferred.
• Strong understanding of TikTok, Instagram, and the evolving creator and social media landscape.
• Experience working with influencers and talent, including creator identification, outreach, partnership management, and contracting.
• TikTok Shop experience is preferred, particularly experience with creator gifting, affiliate programming, or creator activation.
• Strong creative instincts and the ability to identify compelling, high-performing social content.
• Comfortable creating content when needed, including filming and editing simple, social-first assets.
• Highly organized with the ability to independently manage multiple projects, timelines, and stakeholders.
• Strong communication and relationship-building skills, with experience working across internal teams, agencies, creators, and external partners.