Temp- Digital Marketing Coordinator at Revelyst | Irvine, CA | $67K/yr – $89K/yr

Temp- Digital Marketing Coordinator

Irvine, CA (Hybrid)

$67K/yr – $89K/yrMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive multi-channel paid media execution for action-sports brands in NA, delivering strategy, optimization, and reporting across search, social, and display.

Own planning, optimization, and reporting for Fox Racing, Bell, Giro, and Blackburn campaigns.
Must-have: 3+ years in digital marketing with strong analytics and Google Analytics knowledge.
Standout: Irvine-based hybrid role with agency management and cross-functional collaboration.

Job Description

Responsibilities

As a Digital Marketing Coordinator you will manage our paid search, social, and display campaigns for action sports brands (Fox Racing, Bell Helmets, Giro, and Blackburn) for North America.
In this role, you will be responsible for developing and executing strategies to meet our brand’s goals, which could include anything from increasing brand awareness to generating leads and sales under the director of the Director of eCommerce.
You’ll be collaborating with ecommerce team members, marketers, and external agency partners to fulfill campaign needs that involve seasonal campaign set-up, monitoring, pacing, optimization, tracking and reporting.
You’ll be working on Paid Media activities that stretch across various platforms (Google Ads, Bing Ads, Facebook, TikTok, Twitter, Google Tag Manager, Google Analytics, and reporting tools).
You will also be responsible for managing budgets, conducting keyword research, writing ad copy, and analyzing campaign performance data.
This position reports to the Director of eCommerce and allows you the flexibility to a hybrid scheduled that is based out of our Irvine, CA office.
Utilize market research, paid media trends, customer data, and digital analytics to support planning and development of effective paid media marketing programs and provide support for a strong performance marketing strategy across paid digital channels including but not limited to search, social, shopping, video, display, and affiliate marketing to enhance brand awareness, drive traffic, and increase sales.
Oversee performance marketing budget, establishing and maintaining KPI targets (ROAS, CAC, Traffic, Revenue) based on growth objectives.
Oversee day-to-day digital media agency relationship, including status calls, regular optimization recommendations, asset trafficking, and ad hoc requests.
Manage and optimize daily, weekly, monthly, and quarterly reporting. Present channel performance to internal stakeholders, including insights and learning plans.

Requirements

3+ years of experience in the digital marketing space.
Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
Experience delivering digital campaigns for consumer products and services.
Excellent grasp of digital marketing and website KPIs.
Knowledge, skills, and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study (marketing, communications, digital, business).
Master of MS Office Suite including Excel and PowerPoint.
Data-driven and analytical.
Advanced knowledge of Google Analytics
Completion of Facebook Blueprint coursework a plus.
Completion of Google Ads Academy coursework a plus.