Technology, Media & Telecommunications (TMT) Public Relations Associate Director - External Communications

Responsibilities

• Lead external communications and media relations for TMT and elevate Deloitte's brand storytelling via the media, working in collaboration with TMT leadership.
• Drive connectivity across Deloitte's highly matrixed environment to up-level storytelling opportunities.
• Develop stronger collaboration between paid and earned media teams, including strategy development and execution to maximize Deloitte's investments.
• Work collaboratively with Brand Research & Insights team to develop data-based messaging for media relations initiatives that drive the Deloitte brand forward.
• Advance measurement of the team's impact and value to the firm, leveraging AI tools to generate new insights into media coverage and recommending ways to evolve messaging, target key media outlets, and meet business goals.
• Manage external PR agency resources to extend capacity, ensure quality execution, and deliver against strategic objectives.
• Bring innovative ideas to advance the external communications team in terms of techniques and new tools.
• Operate with strong project management discipline, balancing multiple priorities and stakeholders to deliver consistently high-quality results on tight timelines.
• Identify and implement innovation opportunities, including integrating AI into workflows where appropriate

Requirements

• Communications professional with a minimum of 12+ years relevant experience
• A bachelor's degree, preferably in Communications, English, Public Relations, or Journalism
• Deep understanding of the TMT landscape, with a strong background in media relations best practices, reporter engagement, connection and use of social media to amplify media coverage.
• Proven success in developing and executing external communications strategy and communications plans for a large business, preferably in professional services
• Excellent interpersonal, verbal, and presentation skills, including the ability to interact with and coach senior leaders and highly intellectual thinkers
• Strong listening and persuasive communication skills; able to gain consensus through influence and ability to pivot when warranted
• Experience in measuring the effectiveness of communication strategies
• Negotiation and critical thinking skills; flexibility and adaptability
• High-level proficiency with Microsoft PowerPoint, Outlook and Word. Knowledgeable in all aspects of Microsoft Office and ancillary programsas well as with media relations platforms such as Muck Rack and Meltwater.
• Understanding of GEO and interconnectivity between media relations and LLMs