Technical Product Marketing Manager (previous developer) - NYC or San Francisco

San Francisco, CA (Hybrid)

$128K/yr - $171K/yr (Est.)Mid Level5+ years exp

Posted 7 days ago

Job Summary

Lead product marketing and GTM for API-first and developer tools, owning positioning, launch strategy, market intelligence, AI agent discoverability, sales enablement, and content across cross-functional teams.

  • Own strategic positioning and messaging with consistent, differentiated communications.
  • Drive GTM planning, pricing, packaging, and cross-team execution to accelerate pipeline.
  • Synthesize market, customer, and competitive insights to inform roadmap and pricing decisions.

Job Description

Responsibilities

  • Positioning & Messaging: Own the strategic positioning and messaging for your products. Keep it differentiated and technically accurate, and ensure consistency across all channels to improve conversion and pipeline quality.
  • Go-to-Market Leadership: Own go-to-market and launch strategy, planning, and execution - including commercial decisions on pricing, packaging, and promotions - aligning teams across the company to drive pipeline and revenue.
  • Market Intelligence: Own the market, customer, and competitive intelligence for your domain - continuously gather and synthesize insights to guide GTM strategy and inform roadmap, pricing, and positioning decisions.
  • Agentic Growth: Contribute to our strategy and execution for discoverability and selection by AI agents - documentation, content, and integrations that make our products the default choice for agents and the developers who use them.
  • Sales Enablement: Own sales enablement for your products - arm customer-facing teams with the tools, content, and knowledge needed to confidently and effectively sell and support them.
  • Copywriting: Write and own the copy for all related marketing and GTM initiatives - product pages, launch content, technical comparisons, and enablement materials.
  • Cross-Functional Contribution: Contribute to channel and campaign strategy, brand narrative and thought-leadership themes, and partner and ecosystem programs.

Requirements

  • 5+ years in product marketing or technical marketing, ideally for API-first, data, infrastructure, or developer tools products.
  • Proven experience taking technical products to market and running cross-functional programs involving Product, Sales, Growth, and DevRel teams.
  • Technical fluency: you understand how software gets built - the development lifecycle, how developers evaluate and adopt tools, AI ecosystem and the role of coding agents and modern coding environments in day-to-day development work.
  • Strong writing skills in English - clear, concise, and precise, for both technical and business audiences.
  • Analytical mindset: comfortable with funnel metrics, adoption data, and win/loss analysis

Preferred

  • Hands-on development experience - a current or former developer is a strong advantage
  • Background in AI/ML data ecosystems (training data, RAG, agents, MCP)
  • Experience with both self-serve (PLG) and enterprise sales motions
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Bright Data

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Bright Data is the leading web data infrastructure powering AI and BI, trusted by over 20,000 companies - from top AI innovators to global leaders in eCommerce, financial services, market research, cybersecurity, travel, martech, and beyond.Our platform enables teams to seamlessly discover, access, extract, and interact with web data at unmatched scale, speed, and accuracy - including global proxy networks, automated web unlocking, advanced browsing technology, and ready-to-ingest petabyte-scale datasets.

Founded in 2016
Netanya, Center District, ISR
373 employees (24 in marketing)
0% recommend to a friend

Salaries

SalaryGuide estimate

$128K/yr – $171K/yr

Modelled from 16 comparable roles.

See all Bright Data salaries

Marketing Team

Marketing Team Size
18 (5% of company)
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$4M
Last Raise
$4M
Seed, 7 years ago

Funding History

  • Apr 2019
    Seed • $4M
  • Apr 2019
    Seed
  • Oct 2018
    Seed

Traffic Signals

Monthly Visitors
777.7K
Traffic Source Mix
Search
47.5%
Direct
41.4%
Referral
7.7%
Social
2.5%
Paid
0.9%

Headcount Trend

Current headcount: ~373